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Craig and Marc Kielburger

Co-founders, WE Charity

Humanitarians, activists and social entrepreneurs, brothers Craig and Marc Kielburger are co-founders of WE, an organization that makes doing good, doable.

WE works with developing communities in nine countries, and empowers youth in Canada, the United States and the United Kingdom by connecting them with global issues and social causes. WE Day is the annual celebration of these young change-makers, held in more than 15 cities worldwide.

Marc and Craig are syndicated columnists and authors of more than 10 books, including The World Needs Your Kid, and the New York Times bestseller Me to We. Their work has been featured on The Oprah Winfrey Show as well as on CNN, BBC, 60 Minutes and The Today Show, and in People, Time and The Economist.

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How To Build Resilient Cities In The Face Of Natural Disaster

Canadians can help make their communities resilient. Get together with your neighbours and make a community emergency plan. Identify the most vulnerable in your neighbourhood -- seniors living alone, large families with young children -- and create a volunteer network to check up on them when extreme weather strikes. If you own a business, consider how you could help out--for example, a restaurant might prepare meals for residents stranded in emergency shelters.
04/06/2017 04:49 EDT
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Pushing A Social Cause Is The Hot New Advertising Trend

Conventional wisdom in advertising says steer clear of politics. But at the Super Bowl, the Holy Grail of advertising, brands broke the rules. Companies represent 58 per cent of the largest economic entities in the world, with tremendous resources to grow and scale. When they invest meaningfully in causes, marrying profit and purpose, they make sales and social impact.
03/31/2017 11:20 EDT
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Looking Beyond World Water Day

Tyler and Alex Mifflin spent summers in the water. Childhood memories of canoe trips and pristine waves contrast heavily with something they heard from adults time and again: "Don't swim in Lake Ontario. It's too polluted." That warning was the first drop in the bucket that's become a shared life goal. March 22 is World Water Day and we need the conversation to extend beyond the environment. So we spoke with the Mifflin brothers about the importance of water and how ordinary people can take action every day in unexpected ways.
03/16/2017 05:15 EDT