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Craig and Marc Kielburger

Co-founders, WE Charity

Humanitarians, activists and social entrepreneurs, brothers Craig and Marc Kielburger are co-founders of WE, an organization that makes doing good, doable.

WE works with developing communities in nine countries, and empowers youth in Canada, the United States and the United Kingdom by connecting them with global issues and social causes. WE Day is the annual celebration of these young change-makers, held in more than 15 cities worldwide.

Marc and Craig are syndicated columnists and authors of more than 10 books, including The World Needs Your Kid, and the New York Times bestseller Me to We. Their work has been featured on The Oprah Winfrey Show as well as on CNN, BBC, 60 Minutes and The Today Show, and in People, Time and The Economist.

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How To Build Resilient Cities In The Face Of Natural Disaster

Canadians can help make their communities resilient. Get together with your neighbours and make a community emergency plan. Identify the most vulnerable in your neighbourhood -- seniors living alone, large families with young children -- and create a volunteer network to check up on them when extreme weather strikes. If you own a business, consider how you could help out--for example, a restaurant might prepare meals for residents stranded in emergency shelters.
04/06/2017 04:49 EDT
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Pushing A Social Cause Is The Hot New Advertising Trend

Conventional wisdom in advertising says steer clear of politics. But at the Super Bowl, the Holy Grail of advertising, brands broke the rules. Companies represent 58 per cent of the largest economic entities in the world, with tremendous resources to grow and scale. When they invest meaningfully in causes, marrying profit and purpose, they make sales and social impact.
03/31/2017 11:20 EDT
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Looking Beyond World Water Day

Tyler and Alex Mifflin spent summers in the water. Childhood memories of canoe trips and pristine waves contrast heavily with something they heard from adults time and again: "Don't swim in Lake Ontario. It's too polluted." That warning was the first drop in the bucket that's become a shared life goal. March 22 is World Water Day and we need the conversation to extend beyond the environment. So we spoke with the Mifflin brothers about the importance of water and how ordinary people can take action every day in unexpected ways.
03/16/2017 05:15 EDT
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When Empowering Girls, We Must Include Boys

Sadly, women still march in the streets for the same fundamental rights men take for granted. In developing communities especially, huge gaps remain in areas like women's education, health and economic opportunity. Overlooking men can actually worsen inequality, according to a 2013 World Bank study that examined two decades of research on gender equity programs.
03/03/2017 03:49 EST
Chris Wattie / Reuters

Black History Month Can Make Us All Better Canadians

Ask most Canadians about black history and they'll tell you about slavery in America, victories of the Civil Rights Movement and the giants who led it. But what about Canada? Mathieu Da Costa, a renowned translator hired by Samuel de Champlain, was the first recorded black person in the country.
02/27/2017 09:53 EST
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Make Giving Back A Family Affair

Family Day is thus far a holiday without a tradition. Rather than retreat into separate rooms in the February darkness or risk it becoming just another greeting card holiday, let's imbue this unclaimed occasion with a tradition of giving. Not giving gifts, but giving back as a family to our communities.
02/09/2017 04:45 EST

The Power Of Letters In The Digital Age

Growing up, there was an unspoken absence in Zainib Abdullah's life. In Richmond Hill, Ontario, far from the home her family left in Iraq, she pieced together the story of her uncle. He had been unjustly arrested and disappeared years earlier by Saddam Hussein's government, without a trial or a chance to say goodbye to his loved ones. Now she puts pen to paper, writing letters on behalf of people unfairly imprisoned around the world.
02/03/2017 05:49 EST

Canada Gets A Poor Grade In Civics Literacy

Civics means learning about citizenship -- how our nation is governed, and our rights and duties as Canadians. It's a subject we believe is every bit as vital as math or science. Yet, across much of Canada, civics is tucked away in high school history or social studies curriculums.
01/26/2017 04:35 EST
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Diverse Toys Could Help Children Become Compassionate Leaders

Kids connect with characters who look like them, even if those characters are sidelined. But during playtime, your kid is the casting director. A toy they can identify with makes them the hero of their own story, and could overcome what we call 'activist's block,' the self-diminishing excuse we hear often: "I'm just one person. What can I do?"
01/20/2017 11:47 EST
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How The World Can Do Better In 2017

Years ago, Archbishop Desmond Tutu counselled us not to get discouraged by disheartening news headlines. Instead, think of them as a to-do list for changing the world, he said. As we look to 2017, we're taking that advice, focusing on positive outcomes and galvanized communities instead of lamenting past events.
12/22/2016 03:58 EST