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Evan Thompson

Founder and Owner, Evan Thompson & Associates

Evan Thompson is founder and owner of Evan Thompson & Associates. With 30 years of experience as a leader in the communications industry, Evan offers a customized approach to business development through training in personal branding, relationship development, and overall workplace culture modification. He has successfully provided coaching to professionals at all levels of business.
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The Importance Of Intergenerational Networking

Intergenerational networking is when different age cohorts interact, providing participants with fresh ideas and inspiration to build their business and rejuvenate their careers. It can take place on an informal, conversational basis at work or in a social setting. It can also be a structured process within an organization where employees share ideas and insights into how to improve business and build trust internally.
05/25/2016 12:06 EDT
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Why Soft Skills Beat Hard Skills In Business

For those climbing the organizational ladder (and others already at the top) the ability to earn the trust and loyalty of colleagues, clients, and prospects through exceptional soft skills now tops the value of technical expertise as the hunt for prospective leaders continues.
05/11/2016 12:21 EDT
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3 Ways To Pull Yourself Out Of A Professional Rut

We all feel "stuck" from time to time -- when your personal brand suddenly (but hopefully temporarily) loses much of its appeal to prospects, clients, and yourself. You are stuck in a rut and it's time to figure out what grounded you and then get airborne again. Here are three potential scenarios to help you get back on track.
04/14/2016 12:03 EDT
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5 Elements Of A Compelling Presentation

Vocalists often talk about "feeling" the lyrics. It's no different when you are at the front of the room presenting on any topic. Great AV, proper breathing, knowing your material and staying within your allotted time all help your presentation. However, you need much more to deliver a memorable versus a solid presentation.
03/30/2016 01:50 EDT
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7 Ways To Nail Your Next Presentation

Rather than taking control of the room, have you ever had self-doubt and a surge of discomfort envelope you as you are being introduced? Has your mouth suddenly gone dry and does the microphone always seem to act up? Do you ever lose concentration and draw a blank? These and other personal nervous habits often rear their heads when we are standing before an audience.
03/02/2016 02:36 EST
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How To Reinvent Yourself In Business

Looking at the rapid arrival and departure of independent businesses in Canada, it's clear that sometimes we have to move on and try something else. For many professionals and business owners who are fully committed to their work, this is almost unthinkable. How do you know when it's time to reinvent yourself; to move on and try something else? And, how do you do so while taking advantage of the professional profile you've built up over several years?
02/03/2016 04:08 EST
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7 Ways Over-Exceeding Client Expectations Can Backfire

In your ongoing attempts to win a client's trust by providing value that exceeds their expectations in any economic environment, you could be lowering your value in their eyes and hurting your business. Many issues can arise when you overwhelm a client with out-of-the-park service they are not expecting -- or paying for.
01/20/2016 01:42 EST
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5 Signs You Should Fire Your Client

The stress generated by unhealthy client relationships may eventually cause you to question your ability to run a business. If you don't value your skills, you may lose your resilience in the face of undue criticism, which can make you more vulnerable to being exploited.
01/06/2016 11:55 EST
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How To Ask For Business Referrals

Qualified referrals can be the oxygen that keeps careers and businesses alive and thriving. Asking for referrals has become an accepted practice and few people are offended. On their websites, business cards and in concluding comments to client communications, many professionals note that referrals are important to them and they always appreciate receiving them.
12/23/2015 05:40 EST
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How To Say No To Well-Intentioned But Bad Referrals

Good referrals are the lifeblood of any business. We work hard to earn referrals from those we trust and are usually grateful when we receive them. Despite their best intentions, friends, colleagues, and clients (your advocates) sometimes refer us people we either aren't suited to help, or simply don't like.
12/11/2015 01:53 EST
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Why Staying Close to Your Competitors is Essential

In today's competitive business arena, there are many good reasons to stay close and often collaborate with your competitors -- as long as you find your niche and stick to it. Leaders in many industries are locked in mortal combat to gain market share and boost their company's share price.
10/14/2015 06:17 EDT
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How to Make Your Sales Team More Proactive

As competition grows, sales become more complex and digital technology replaces traditional relationship-building. It can be challenging for some sales professionals to break through. Successful professionals stay ahead of the competition through constant self-education, they make the most of their network to win referrals and make new connections while remaining positive and proactive.
10/01/2015 08:30 EDT