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Fransi Weinstein

Freelance writer and blogger. Also writing a book. Curious about everything.

Fransi Weinstein
writer marketer strategist
fransi.weinstein@gmail.com
http://weinstein365.wordpress.com

Fransi is one of the most awarded copywriter/creative directors in Canada, including the Lifetime Achievement Award from the Canadian Marketing Association in 2000. She has both launched brands and driven results while at Y&R … Grey … J Walter Thompson … Ogilvy … BBDO … and as a founding partner, President and Chief Creative Officer of tattoo direct + digital.

Over the years Weinstein has found time to pen a monthly column for Strategy, contribute articles to Marketing, sit on the Advisory Board for the Humber College Copywriting Program, sit on the Board of the Colorectal Cancer Screening Initiative Foundation, and speak at industry conferences in both Canada and the USA.

She is also currently working on a book and can also be found blogging at http://weinstein365.wordpress.com.
Beck Diefenbach / Reuters

Unhappy Trump Won? Try Voting Next Time

This is what happens when you stubbornly vote for a third party candidate -- but your country has a two-party system. This is what happens when you spitefully write in your preferred candidate's name on the ballot (even though he lost the primary). This is what happens. You don't win. You lose. And you lose big.
11/15/2016 12:38 EST
ASSOCIATED PRESS

The Only Good Thing To Come From Donald Trump

Let's face it. The guy's a pig. A pig who thinks that when you're a "star," it's okay to grope women and kiss them without their consent, that it's not sexual assault. Wrong. But there may be one faint silver lining from all this -- and naturally, it has nothing to do with Trump himself.
10/19/2016 10:01 EDT
AFP via Getty Images

Watching The Trump Debacle, I'm Grateful To Be Canadian

No, I am not an idealist who sees Canada through rose-coloured glasses. We're not perfect by any means. We have mistakes to correct and amends to make. We have work to do. But would we ever succumb to the toxic rhetoric of a sleaze ball like Donald Trump? Would we let a dangerous lunatic like him drag our country through the mud, making a mockery of everything we stand for, making us the laughing stock of the world, putting everything we hold dear at risk, turning us against each other, turning us against our allies?
10/14/2016 11:13 EDT
ROBYN BECK via Getty Images

Donald Trump Brings Out The Worst In Us

Donald Trump is making it okay to be unspeakably rude. We see (and hear it) with his children, his surrogates and his supporters. The threats, the yelling, the swearing, the snarling, the finger pointing, the fist shaking, the interruptions, the shoving, the pushing, the getting right in your face. And now that this torrent of horrid behaviour has been unleashed, I wonder if we'll ever get back to a time where we wait our turn, let others speak, have tolerance and respect and act honourably. A time when we stop behaving like boors.
10/06/2016 02:02 EDT
Fransi Weinstein

I'm Starting To Fall For Fall

I'm probably getting ahead of myself. The leaves haven't even started to change colour yet, at least not downtown where I live. And there's really no chill in the air either, just the humidity's gone, which I love. So from my perspective, the weather couldn't be better. But it is almost the end of September and I've always dreaded Fall.
09/23/2016 02:03 EDT
DANIEL ROLAND via Getty Images

In Praise Of Older Women (And Men)

I've got aging on my mind right now. Last Spring I celebrated a not insignificant birthday. Who am I kidding? They're all significant now. A few months ago I watched Isabel Allende's Ted Talk on living passionately at 71. It really inspired me. I've done a lot of thinking about age and aging since, and I've come to the following conclusions.
09/09/2016 09:47 EDT
EHStock via Getty Images

What Does The Statue Of Liberty Think Of Donald Trump?

One thing is certain. If he gets elected, she'll be out of a job. There won't be any immigrants to welcome, the Donald will see to that. And the very values America was founded upon, the very values that have made it the greatest, most powerful nation on earth, the very values that have attracted millions of foreigners in search of the American dream will cease to exist.
09/02/2016 11:31 EDT