Digital Strategist, Intelligence Analyst, Co-Author: EVOLVE: Marketing (as we know it) is Doomed!, CEO ArCompany
Hessie is the CEO of ArCompany, currently helping companies realize the value of social intelligence and its effects on the inevitable next level: the operationalization of social. She is also a cellist, a seasoned digital strategist, a marketer, a writer, a speaker, a podcaster, a social media addict, a wife and mom.
Hessie has over 13 years in technology, including start-ups, banking, and digital and social media advertising. Her experience with companies like Ogilvy, Rapp, Isobar Digital, Yahoo!, Absolut Vodka, Crystal Head, YUM brands, LCBO, 3M, Adidas, CIBC, Citi, UPS, Lexus, Esso, Jugnoo and Overlay.TV, has resulted in performance-driven programs encompassing disciplines in digital/social media; direct marketing, database management, sponsorship marketing, and loyalty/CRM.
Hessie continues to stay current and continues to challenge the notion of complacency. Change is inevitable. These days it is happening at a much more rapid pace. We need to keep up or be left in the dust.
One of the pre-eminent goals of economic sustainability is improving gender equality. In many developing nations, women are still underrepresented in positions of power. They continue to receive unequal pay for equal work and are quite often targets of sexual and physical abuse. Women-owned enterprises face economic and legal disadvantages and continue to struggle for opportunities.
I hated being different. Growing up, I wanted to be the same as everyone else. I lived in a predominantly white city. I was the token "brown kid". I was looked at differently. I was teased because of the colour of my skin.
The organization, at large, will eventually need to wake up and realize the very structures that have lasted for decades are inhibiting them and stifling their ability to effectively understand and pay attention to their customers. This is what the market demands. Yet, companies continue to operate under the guise that what's worked for decades can and will subsist.
I've been in a state of introspection lately. Emotions are heightened and I've become much more sensitized to my environment and the people that surround me everyday. Everyday my newsfeed contains at...
How millennials communicate, who they trust and how they consume information are also factors that, whether businesses are ready or not, are already impacting organizations and how they currently function.
This is the final in a series about the future of business that highlights the impending shift in organizational change. In my first post, "Will The Future Of Business Radically Change Everything As W...
Senior management is unwilling to relent to the strength and power of the consumer. It is surprising how many businesses still "think" they can control the message, despite the countless examples of organizations that have been humbled by this thing called social media. By preserving control at the top of the hierarchy, these same organizations are increasingly vulnerable to the volatility of the customer voice.
Unless you're burying your head in the sand, the world as we know it is changing. Things we've come to rely on as standards that were once sustainable are no longer working. Economic, global, technological and consumption events have and are making business rethink the tried and true.
Right now we're in a world that sees transparency as the new form of integrity. Right now we're in a world that understands that reputation is everything. Loyalty is somewhat fleeting as consumers, a...
The next generation doesn't have it easy. The world is changing...and rapidly. What we're about to experience globally is nothing like we've experienced in the last century. Enormous shifts are happen...
I had a disagreement with a scientist the other day. It was a classic disagreement between vision and reality. The scientist, strongly passionate about his product, saw a huge gap in the market and im...
I get that kids need an outlet to vent. I get that kids need to be with others who understand what they're going through. But this world of social has created an environment that eventually strings them along a path to a point where the very information they created can be their greatest demise.
I am a huge consumer of chocolate. It's not a holiday thing -- it's an addiction. During the holidays, however, it's an excuse to buy more than we actually need. Lately, however, my venture into the topic of Fair Trade within the chocolate industry has brought to light an increased awareness into practices and the injustices that prevail in this lucrative industry.
One of the most powerful videos of 2012, "Gangnam Style," was released in July 2012. On December 21, 2012, according to Wikipedia "Gangnam Style" became the first online video to record a billion hits...
I was fortunate enough to work for Hunter Madsen, the Yahoo! guru who led the team that developed Behavioural Targeting for the company back in early-to-mid 2005. We were in awe as Hunter explained the mechanics of targeting users within the network, based on where they'd been, what content they consumed, what they searched for.
These days content is king. The consumer attention is moving away from blatant advertising and focusing more on content value. This article profiles Daniel Robinson, President and Founder of Antelope. When I spoke to Daniel, he was doing something that many marketers sought an answer for: The Real Value of Content.
This is the second article in a series that profiles four companies, who have developed technologies that are not only responding to the data shift, but are paving the way for businesses to rethink how they manage and measure information. This is my interview with Allan Diamond, Co-Founder of Timereaction.
Technology is changing and it's providing opportunities for businesses to adapt to the changing communications landscape. Further necessitated by real time discussions, the speed of this information, plus a global shift towards improving workforce efficiency, companies now need to look at ways to transform to ensure their survival. The first company profile in this series: Tellagence.
Some of the biggest retailers are beginning to realize that there are engaged communities that reside predominantly in forums and boards that provide amazing insight into product/service development, company sentiment. But brands still don't understand dynamics of online communities.