profile image

Ian Lifshitz

North American Director, Asia Pulp and Paper Group

Ian Lifshitz is the sustainability director for the Americas for Asia Pulp & Paper Group (APP). He is responsible for leading the company's sustainability and related stakeholder engagement programs across Canada, the United States, and South America. Ian is also charged with leading the company's North American CSR activities, translating and communicating many of APP's successful conservation, biodiversity and social community programs to North American audiences.
LeoFFreitas via Getty Images

Earth Day Is The Reminder We Need

Nearly two-thirds of the Amazon rainforest is in Brazil, the world's largest tropical forest. And after a period of success for environmentalists it appears deforestation rates are increasing again. Last year, the Amazon region saw a 29 per cent increase in deforestation -- the highest level since 2008.
04/27/2017 12:58 EDT
Michele Falzone via Getty Images

Giving Back To The Forests That Give So Much

The Giving Tree by Shel Silverstein is one of the most widely read children's books of all time. It follows the evolving relationship of a boy and a tree through their lives. Many interpret the tree as Mother Nature and the boy as humanity demonstrating how society has a tendency to exploit its natural resources.
03/21/2017 11:39 EDT
Cavan Images via Getty Images

Collaboration Is Critical For Forest Conservation

As the eyes of the world move away from the medals table in Rio, for those of us in the sustainability business our focus shifts to Honolulu for the World Conservation Congress. Like the Olympics this is a big deal. Meeting once every four years, it is hosted by an affiliate of the UN, the International Union for Conservation of Nature.
09/02/2016 10:10 EDT
CP

Why it Pays off to Be Transparent in Business

Transparency is one of those words that is constantly thrown around in the business world. Many companies make claims of an increased commitment to transparency, but approach these promises under the simplest definition: openness and honesty in business practice.
07/29/2015 06:30 EDT
JeepersMedia/Flickr

How Companies Are Striving for Deforestation-Free Supply Chains

Companies in a variety of sectors are not letting potential challenges hinder their efforts to achieve a deforestation-free supply chain, however. Rather than allowing potential roadblocks to hamper sustainability efforts, corporations are harnessing technological innovations to achieve environmental and business objectives.
05/25/2015 05:43 EDT
Getty Images

Earth Day Should Be 364 Days a Year

Earth Day is an important date on the calendar that puts the spotlight back on the planet. However, as we all grow more interconnected around the world with a greater ability to have an impact -- both positive and negative -- it's equally important to recognize that the principles of Earth Day can't be ignored the other 364 days of the year.
04/22/2015 05:54 EDT
shironosov via Getty Images

Why You Shouldn't Skip This Important Audit

While auditing your global supply chain may at first glance appear to be a costly, time consuming and seemingly insurmountable process, an existing infrastructure of widely available tools and resources affords companies the opportunity to do this audit efficiently and effectively.
02/20/2015 05:02 EST
Getty

Stop the Struggle: It's Time for Frustration-Free Packinging

With the holidays just around the corner, this got me thinking about the issue of "frustration-free" packaging. Not only is complex wrapping simply no fun for the kids receiving gifts packaged in such a manner, the fact is it's a much larger issue for the most rapidly growing segment of our population -- older adults.
12/03/2014 05:51 EST
Getty

A Step Towards Ending Global Forest Loss

The New York Declaration on Forests represents an unprecedented effort by developed and developing countries to partner around a shared goal of ending global forest loss and committing to a concrete timeline to realize their goal to accomplish this goal.
09/24/2014 12:32 EDT

Moving Toward Our Goal of Zero Deforestation

One year ago Asia Pulp & Paper (APP) announced its Forest Conservation Policy (FCP), immediately halting all natural forest clearance across its entire supply chain. Specifically, we outlined four key priorities for 2014 to engage our broader industry and other sectors to help accelerate the realization of zero deforestation.
02/27/2014 04:08 EST
Huffington Post

Creating a Global Platform for Sustainability

Earlier this fall I participated in a panel at the Toronto Board of Trade about "Achieving a sustainable and responsible global sourcing policy." Given their supply chain power, companies must continually advance more sustainable practices and must be reinforced by benchmarking transparency standards. In practice, what does this mean?
11/12/2013 06:04 EST
Shutterstock

It's Time to Start Thinking About Corporate Social Responsibility

Ultimately, creating a Corporate Social Responsibility policy may seem like a daunting, distant proposition. But if your company is committed to upholding far-reaching and long-term sustainability standards, it's best to be clear about what that means and demonstrate that commitment by weaving it into your corporate DNA early on.
08/08/2013 05:26 EDT