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Ian Lifshitz

North American Director, Asia Pulp and Paper Group

Ian Lifshitz is the sustainability director for the Americas for Asia Pulp & Paper Group (APP). He is responsible for leading the company's sustainability and related stakeholder engagement programs across Canada, the United States, and South America. Ian is also charged with leading the company's North American CSR activities, translating and communicating many of APP's successful conservation, biodiversity and social community programs to North American audiences.
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Reduce, Reuse, Recycle and the Fourth R

Many of us grew up in a time when we finished with a piece of paper, crumpled it up and tossed it into a waste paper basket. Then recycling bins came along. And with it a message of reduce, reuse and recycle. Flash forward to 2013. It's time to revisit the three Rs and add a fourth -- renewable.
05/07/2013 05:33 EDT

Global Standards and International Industries

We often hear the expression "global village", however the many differences from one region to another mean very different legal frameworks from country to country. This can mean the legality of a pro...
03/01/2013 04:13 EST
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Beautiful Packaging Shouldn't Be Ugly for the Planet

Since going green no longer means having to forfeit beautiful packaging to sell a product in a way that is consistent with any brand's image, there is simply no longer any excuse for offering products in unsustainable packaging. In the new age of green packaging, sustainability and brand promise can now go hand in hand and beautiful packaging doesn't have to be ugly for the environment.
12/19/2012 05:06 EST
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A "Green Label" Doesn't Mean a Sustainable Product

One of the hottest topics today for business and consumers is environmental sustainability...but what does that really mean? For a time, green arrows and leaf logos were the signal to customers that they were getting a sustainable product. But it wasn't long before customers got more sophisticated and began to recognize that "green" logos alone do not guarantee an environmentally sound, responsible and sustainable global sourcing model.
10/30/2012 05:34 EDT