profile image

Mitch Joel

President, Mirum

Mitch Joel is President of Mirum – a global digital marketing agency operating in close to 20 countries. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon.

Getty

Don't Blame Groupon

I have no desire for another daily deal on a pedicure or hair removal, but I am interested in what new businesses in my area are open. And if the experience is great, I'm happy to be a loyal customer. But ultimately it's up to the merchants to build that relationship.
10/04/2011 09:41 EDT
AP

What New Media Must Learn From Comics

In a world where books struggle with their own digitization and only a small few earn the right to have a book deal that can turn into a blockbuster movie, it seems like comic book culture grows and still has a certain level of protectionism when it comes to the value of the actual physical paper.
09/20/2011 09:25 EDT

The Evolution of Apps

Having the power to create an app that a brand or media entity can control, update and change on the fly (that isn't beholden to another media entity) not only makes sense, but points us to a new day and age where brands can develop their own media.
09/06/2011 01:25 EDT

New Media by Design

The Web is not a printed sheet of paper and those publishing content online should experiment with what that means. It won't only make the news online more interesting, it may actually make it worth paying for.
08/23/2011 08:53 EDT

The Me Media

The discourse of 'me media' lives within the sharing of the content to other platforms and within the comments. While some traditional media outlets have integrated many of this functionality, have they done so out of an understanding of new media, or as a reaction and financial need to seem relevant?
07/26/2011 08:42 EDT

The Case for Myspace

The true value of this deal should not be mitigated by the amount paid, but how it changed, evolved and pushed a traditional mass media institution to think about their business in a very different and new light.
07/12/2011 07:44 EDT
Getty

The New Media Pecking Order

Using social media analytics to see how "influential" individuals are simply brings to light something we've all known for a very long time: it's always been about the numbers.
06/28/2011 08:02 EDT
Getty

What The World Needs Now Is More Media Hackers

I'm not talking about the the type of hacking that caused cyber attacks on Sony's PlayStation Network or the mythical characters Anthony Weiner blamed. If you look at the true definition of a hacker, you'll uncover one pejorative and one complimentary description.
06/15/2011 09:24 EDT