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Natasha Koifman

President, NKPR

Natasha Koifman is the President of NKPR, a highly regarded full-service public relations, artist management and digital agency, representing over 30 national and international brands with offices in Toronto and NYC. Natasha is renowned for being a lifestyle trend forecaster, sharing insight on life, style and success as well as a pop-culture, branding and celebrity commentator. Natasha is regularly featured for her expertise in notable outlets such as Entertainment Tonight, the Toronto Star, the Globe and Mail, Marketing Magazine and many more.
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Making Time for Self-Care Isn't Selfish

As someone who runs a business in Toronto and in New York, I divide my time equally between both cities. I am constantly stretched for time. I want to be there for everyone, but if I am, then I'm literally running on overdrive. When you work a high stakes job, it's imperative to make time for yourself.
08/11/2015 05:16 EDT
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Is Social Media Making You Soulless?

We don't need an official study to tell us that digital media affects our relationships, although there are many. When we're online 24/7, it's pretty clear that it's going to influence our offline lives too. Digital media is creating a huge disconnect between us that's not going away.
07/24/2015 08:13 EDT
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No Expectations Means No Limitations

When we live our lives chasing expectations, we close ourselves off to opportunities. My life did not follow a specific order; everything that happened felt surprisingly unexpected and even scary at times, but it left me open to what the world had to offer.
07/08/2015 02:22 EDT

For Monica Lewinsky: Shame On Us

"When you judge others, you do not define them, you define yourself." Earl Nightingale This is Monica Lewinsky's year -- her time to step out of the shadow of a reputation that precedes her and remi...
06/22/2015 04:03 EDT
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5 Quick Steps to Making a Comeback

Making a comeback is about reclaiming your authenticity. It's your chance to shine brighter than you did before, because you are embodying a better version of yourself -- the YOU you were meant to be. Sometimes those qualities get lost, sometimes they get buried and sometimes they just need to mature.
04/28/2015 05:26 EDT
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Want to Get Ahead? Think Like a Boss

Entrepreneurs and business leaders believe in themselves. They trust their gut and act in accordance with what they know to be true. If you want to get ahead in your career, here are 10 things you can do to think like a boss that will help get you there faster.
04/06/2015 05:56 EDT
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The Power of Saying 'No'

As we go through life, we are often told to open ourselves up to opportunities, to not limit ourselves, to say "yes" to new experiences, to meeting new people and to stepping out of our comfort zone. People tell us that there's joy in abundance and that it's good to have it all. But there's power in saying "no."
03/15/2015 11:16 EDT
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This Year's Oscars Proved We're All Role Models

Remember, you're not just sending information out into a void; you're sending it into a world where someone is going to receive it. When Patricia Arquette, John Legend and Julianne Moore took the stage on Sunday, they knew millions of people were watching. They showed us that we all have a voice and we can choose how we use it.
02/25/2015 05:49 EST
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How to Tell if That Special Someone is Into You

There's a great book (and movie) on how to tell if a guy isn't into you, but how do you know if he IS? Are there specific signs we should be looking for or particular actions that hint at what's really going on? Sometimes it's just hard to tell. Here are some clues that may help.
02/09/2015 03:24 EST
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Six Secrets to Sticking with Your Fitness Goals

Fitness resolutions are just as great because they bring attention to our physical well-being, but they can often become something we do only in January and then forget about. Like most people, sometimes I have trouble maintaining my fitness goals all year, so I'd like to share some tips that help me get back on track. I hope they will work for you too!
01/26/2015 12:13 EST
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Do Our Online Personas Truly Reflect Who We Are?

We can no longer hope to maintain separate online and offline personalities. Just look at the number of celebrities whose private lives are being made public and having adverse effects on their careers! I think you need to apply the same due diligence to curating your online content as you do your appearance, relationships or profession.
01/17/2015 10:15 EST
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How To Choose Your New Year's Resolutions

It's New Year's resolution time again! I love this time of year because reflecting on where I've come from and where I'm going is a great way for me to stay on track as I work towards my goals. Whenever I make my resolutions, I always go back to the previous year's list and see which ones I accomplished and which ones fell through the cracks.
12/30/2014 07:15 EST
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What Does Being a "Friend" Really Mean?

Around the holidays we hear all about spending time with loved ones, being grateful and showing them how much we care. A lot of our thoughts will be about our family and friends. But lately social media has changed our perception of friendship, how we view it, how we behave towards our friends, even how we use the word "friend."
12/13/2014 12:03 EST
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Take That Next Step and Start Living Your Potential

We all make choices in our lives every day -- some big, some small. We need to decide where to live, who to date, what job to take, how to brand ourselves...and we often base these decisions on short-term gratifications like what makes us happy for the moment, what seems more exciting or what is most profitable at the time. But I believe the key to success is focusing on long-term LIFE goals instead.
11/07/2014 12:46 EST
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To the Hollywood Girls Who Don't Fully Understand What a Feminist Is

David Letterman recently hosted Parks and Recreation actor Aziz Ansari on his show who beautifully summed up what it means to be a feminist. I think even those Hollywood girls who won't call themselves a feminist will agree with this analogy: "You're a feminist if you go to a Jay Z and Beyoncé concert and you're not like, 'I feel like Beyoncé should get 23 per cent less money than Jay Z. Also I don't think Beyoncé should have the right to vote and why is Beyoncé singing and dancing -- shouldn't she make Jay a steak?"
10/14/2014 05:22 EDT
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How to Find the Real Look of Love From the Right Person

My parents have been married for 45 years and I was with them this past weekend and they are definitely still in love -- they hold hands, tease one another and they have that special gaze when they look at each other when they think nobody is watching. I believe in real love -- I witnessed it my whole life. Here's what I think I know.
09/16/2014 12:21 EDT
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9 Lessons to Inspire You to Live Life to the Fullest

When my most sarcastic and cynical friend Carlos sent me the link to Tim Minchin's honourary Doctor of Letters acceptance speech, I was expecting something sarcastic, certainly not something I would connect with in the strong way that I did. Here are Tim Minchin's nine life lessons and how you can apply them.
07/25/2014 12:53 EDT