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Natasha Koifman

President, NKPR

Natasha Koifman is the President of NKPR, a highly regarded full-service public relations, artist management and digital agency, representing over 30 national and international brands with offices in Toronto and NYC. Natasha is renowned for being a lifestyle trend forecaster, sharing insight on life, style and success as well as a pop-culture, branding and celebrity commentator. Natasha is regularly featured for her expertise in notable outlets such as Entertainment Tonight, the Toronto Star, the Globe and Mail, Marketing Magazine and many more.

Why You Should Try and Be "Authentic"

I write a lot about authenticity, and I promote it whenever possible. It's one of the things I value most, and I believe living authentically is an integral part of creating a life that is fulfilling and true to you. The other day someone asked me how I know when something or someone is authentic, and here are my thoughts on the matter.
06/30/2014 05:47 EDT
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What's Your Personal Brand?

A brand helps me define who I am, always. It helps you set parameters for yourself in a good way. Have you ever stopped to think, "how do I define myself?" And how do you decide upon a personal brand anyway? Here's what having a personal brand means to me and how you can find your own.
06/16/2014 05:57 EDT

What Will You Do To Change The World?

When you look at North American women's lives in context of the Nigerian girls or of the Haitian children living in tent city slums, well, we have it pretty good. We are free to go to school and study what we choose, we are free to get jobs alongside men (although we do still suffer a pay difference, we are closing the gap), we are free to date whomever we choose and get married.
06/02/2014 05:31 EDT
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Are You Ready to Move? How to Decide

Toronto is my home -- I love this city. I've always wanted to build my life here. But, after living in New York City for many years in my 20s I felt a connection to that city as well. But how do you know if it's time to live somewhere new or even move back to the town you once called home? Here are a few tips to consider.
05/23/2014 06:18 EDT
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Don't Romanticize European Work-Life Balance

Europeans, in general, receive more vacation time than us and work less hours than us, but does that mean they are happier or more successful? And what does "more successful" even mean? Recently I read about the proposition in France to turn off work email at 6 p.m., and it made me wonder if that would that even succeed here? And should it?
04/26/2014 12:03 EDT

How To Fall in Love... With Art

I fell in love with the first piece of art I ever bought. It was one of Roberto Dutesco's The Wild Horses of Sable Island photographs and it was called, coincidentally, "Love." I purchased the work i...
04/14/2014 05:02 EDT
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Finding Fulfillment in Today's Jealous Generation

Nowadays, with social media constantly boasting achievements of everyone around us, hearing about other people's lives has created a Jealous Generation due to our fear of missing out. Stop focusing on everyone around you and instead take a look at what you offer. What are your true strengths and weaknesses?
03/07/2014 12:02 EST
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How To Know If You're Dating A Narcissist

They often behave how they think they should, not how they really feel. This kind of pretense can include false modesty, politeness and courtesy... but also pompousness and extroversion. Narcissists surround themselves with sycophants and admirers. The flipside of this is that narcissists have incredible envy of other people's successes.
02/18/2014 06:09 EST

What is Love, Actually? This February, I'm Finding Out

It's February, the month of love and I just adore it! The shops are full of treats, there's valentines in all the aisles, pink and red in the windows, a feeling of romance in the air. Whether I'm single or attached, February always gets me thinking about the sensation of being in love, of loving someone and of being loved. So this month I've set my mind to figure it out!
02/03/2014 12:08 EST
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There Are 747,000 Canadians Living With Dementia

For those of you who read my post, I know this isn't what I usually write about but I felt like it was an important topic to touch on because January is Alzheimer Awareness Month. With baby boomers now reaching both middle and old age, our population is aging at a much faster rate than generations before.
01/22/2014 05:16 EST
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How to Make 2014 Your Most Creative Year Yet

There's a lot of pressure on 20-somethings these days to discover your calling, define yourself or find your passion. We read blogs or hear speeches by creative types who are living the dream: they have that "spark" in their career, they're making something meaningful and they're loving it. Here's how you can as well.
01/09/2014 03:04 EST
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How to Make Resolutions You'll Actually Keep

I love resolutions! They allow us the chance to take stock of where we've come and look at where we're headed. It's important to pause now and then to reflect on our own development and progress, otherwise it can all go by in a blur. So for 2014, I resolve not to be afraid. I am going to be brave and embrace change; I will say yes to new experiences, and take advantage of opportunities entering my life that are different than usual. I want to eat at new restaurants, travel to unusual places and above all, be open to things that make me uncomfortable.
12/31/2013 12:32 EST

Four Ways to Live an Authentic Life

I consider myself a spiritual person, so I was both intrigued and open to a friend's suggestion that I read Don Miguel Ruiz's The Four Agreements. Though originally published in 1997, this book is one...
12/11/2013 02:04 EST

What The Kids of Haiti Taught Me About the Spirit of Giving

Here in Canada and the United States, where most of us live in relative comfort, it is so easy at this time of year when we're surrounded with joy and cheer, to forget that a country only a few hours flight away -- in the same time zone as New York, Toronto and Boston -- can be such a world apart.
12/06/2013 05:11 EST
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Too Many Choices Stressing You Out? Simplify Your Life

You hear people saying decisions used to be a lot easier; less 'stuff' meant fewer choices, with circumstances often doing the decision-making for you. So many aspects of our lives consist of an abundance of choice. The paradox of choice is an interesting issue to discuss, and despite its complexity, I believe it actually has an easily adaptable solution: simplify your life.
11/21/2013 12:27 EST