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Natasha Koifman

President, NKPR

Natasha Koifman is the President of NKPR, a highly regarded full-service public relations, artist management and digital agency, representing over 30 national and international brands with offices in Toronto and NYC. Natasha is renowned for being a lifestyle trend forecaster, sharing insight on life, style and success as well as a pop-culture, branding and celebrity commentator. Natasha is regularly featured for her expertise in notable outlets such as Entertainment Tonight, the Toronto Star, the Globe and Mail, Marketing Magazine and many more.
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How to Find a Charity to Support

There are so many worthy causes out there...it can be overwhelming sometimes to know how to choose the one you want to support. Firstly, decide what matters to you. The environment, equality, animals, homelessness?
11/08/2013 10:59 EST
Huffington Post

Ditch the Halloween Candy and Let's Get Fit Together

Seeing all the bags of candy out for Halloween and post-Halloween can be tempting, especially when you're a self-confessed candy addict, but visualizing myself entering 2014 as a more fit, stronger and healthier me...both mentally and physically (in my size 6 skinny jeans)...is all the motivation I need!
11/01/2013 11:55 EDT
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Ready For Love? Here's How To Find It

We all say we want more love in our lives, but are we actually ready to receive it?I believe positive thinking attracts positive outcomes; though I know it's not always easy training your brain to stop dwelling on negativity. I think if you're serious about finding your match, and you're ready for it, you could just make your wish a reality.
10/24/2013 05:29 EDT
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Can Social Media Actually Benefit Relationships?

Social media often gets a bad reputation for how it impacts relationships; however, I truly believe it has the ability to benefit and enhance personal interactions. And it's not just for romantic interests, although that is something that is becoming more popular; social media offers opportunities for creating and maintaining relationships, whether with family, friendships or partners.
10/17/2013 12:37 EDT
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Use Your 20s To Find The Career That's Right For You

Choosing a career path can be scary, but if you're brave and face it head on, finding the career that's right for you will help create a happy life. It's easy to think of finding a career as daunting, but remember your 20s are an exciting time! You get to experiment and test the waters, discover new things about yourself, and find out what makes you tick as a professional.
10/10/2013 05:46 EDT
Alamy

Does Being 'Feminine' Make it Harder to Be a Leader?

For women in business, there's always a fine line to be walked between being persistent and being tough. People tend to say, for a woman to make it to the top, she has to be ruthless...but then she gets judged harshly for being too aggressive. I believe it is possible to be feminine and successful without being too tough, but I agree that this is a balancing act that can be challenging.
10/04/2013 09:44 EDT
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Changing Face: Aging Beautifully, From the Inside Out

Many of us -- myself included -- have likely crossed paths with the fear of aging. Some 70 per cent of Americans are taking proactive and non-invasive measures to fight the signs of aging. Having just watched About Face: Supermodels Then and Now, I've been reflecting on how our definition of beauty changes as we age.
09/26/2013 06:00 EDT
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Does 'More Money, More Problems' Still Ring True?

With platforms like Twitter and Instagram, the lives of the rich and famous are more exposed than ever, opening the door for envy from all sides. These changing circumstances have caused us to reach new levels of emotional attachment to money and the pursuit of wealth. Which makes me wonder: Does acquiring wealth make us happy?
09/13/2013 12:15 EDT
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Four TV Shows That Taught Me About Myself

Did you know Canadians watch on average 30 hours of television per week? I see familiar situations on the shows and, through characters I can identify with, I often get a fresh perspective on my own life. Here are four shows I'm watching now.
09/05/2013 05:43 EDT
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Stargazing in Hollywood North

Some of the best places to spot celebs will be in those hotels, restaurants and coffee shops near the TIFF Bell Lightbox on King Street West or in the Bloor-Yorkville neighbourhood uptown. Both the King Street West Starbucks and the Starbucks between Yorkville and Bloor will be filled with Star power.
09/03/2013 12:19 EDT
AP

A Letter to Wealthy Men Who Date Young Women

Dear sir, this is an open letter in response to your retort to a personal ad from the young lady looking for advice on how to marry a rich man. While I agree with your advice to Ms. Pretty on building her own net worth,you seem to have forgotten that she's merely playing a game men created for her, with the tools she needs to compete: beauty and youth.
08/14/2013 12:24 EDT
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How to Cure the End-of-Summer Blues

We all know that feeling: the sinking feeling that sets in when we look at our calendar and see summer's end coming closer. It's important not to let this feeling overwhelm us or send us into stillness. This is the time to take action and catch up with our intent, make the most of what's left of the season -- and remember that it isn't over yet.
08/08/2013 05:26 EDT
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Looking Forward to Fall Fashion

We Canadians love our summers -- they feel hard-won after our long winters! So, it's hard to begin contemplating the end of summer and the arrival of a new season. But when it comes to fashion, fall collections are my absolute favourite. There's just so much more going on that's interesting, creative, inventive!
08/01/2013 05:22 EDT
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Don't Fear Change, Move Forward!

One of the biggest things that holds people back when they're trying to advance, in either professional or personal spheres of life, is fear of the unknown. If you don't initiate the kinds of changes that you dream of, you'll be pulled along by life, caught up in the tides of change that aren't of your own volition.
07/18/2013 05:31 EDT
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Turning Regret Into Action

Very often, we use our "current" self to judge decisions that we made in the past. But we weren't the same person then. Instead, try to get back inside the head of the "you" who made those decisions. You'll often find that you were making a fair and balanced decision based on the facts available to you at the time and the emotional space you were in.
07/11/2013 12:33 EDT
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The Real Threat to a Mother's Work-Life Balance

A recent article in The Atlantic suggested a more "realistic" approach for women juggling motherhood and career: Have just one child. But I would hate for a woman to think that having just one child is the key to successfully juggling motherhood and career. The real threat to what we want in life is TIME.
07/04/2013 06:05 EDT

A Midsummer Check-In on My 2013 Resolutions

Last week's Summer Solstice marked the time of year when the sun reaches its most northern position, resulting in our longest days with the most sunlight we'll experience all year. It's also the halfway mark in our calendar year -- midsummer -- making it a perfect time to check in on those resolutions we made way back in the short, dark days of January.
06/27/2013 05:43 EDT
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Five Ways to Fight Feeling Overwhelmed

Sometimes, when I feel overwhelmed like this, I get trapped in that mindset where I think, "I can relax when I'm finished." The problem is that life and work don't stop. The key, then, is learning to create those pauses for yourself. Here are five ways to calm down.
06/20/2013 12:14 EDT
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Learning to Hear All the Ways People Say "I Love You"

One of my favourite self-help-style books and one that I still think about every day is the The 5 Languages of Love. The book made me reflect on how I express love to those in my life, but also on all the ways people tell me that they love me too. After all, isn't it sad to think that people are telling us they love us in ways we're too "deaf" to hear?!
06/14/2013 12:41 EDT