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Natasha Koifman

President, NKPR

Natasha Koifman is the President of NKPR, a highly regarded full-service public relations, artist management and digital agency, representing over 30 national and international brands with offices in Toronto and NYC. Natasha is renowned for being a lifestyle trend forecaster, sharing insight on life, style and success as well as a pop-culture, branding and celebrity commentator. Natasha is regularly featured for her expertise in notable outlets such as Entertainment Tonight, the Toronto Star, the Globe and Mail, Marketing Magazine and many more.

Looking To Make a Change? Leave the Past Behind

Letting go of the past is easier said than done. So many of us are hung up on our past -- on the love we felt we had but lost, on past behaviour that has created a certain pattern in our life that is unhealthy or the opportunity that we missed out on. But, we also know it's an unproductive space to dwell in, not only because it leads nowhere, but because it might actually hold you back from a better future. Maybe even from your destiny.
07/03/2012 04:31 EDT
Kelly & Jones

Make Your Signature Scent Entirely You

I've always loved the idea of a signature scent, something that embodied me and became a personal statement. Fragrance reacts differently on different people, so how your signature scent smells on you and to you is different than how it smells in the bottle. That means that even a very popular fragrance can become highly personalized -- it won't smell the same on you as it does on other people.
06/26/2012 03:29 EDT
Thomas David DuBois

How to be Happier This Summer

Summer holidays are a good opportunity to find some perspective and do some soul-searching. I always like to pack my suitcase with a few books that will help me clear the mental clutter of the day-to-day and reflect a little deeper...
06/20/2012 03:31 EDT

How to Lose Weight Without Losing Your Mind

By a certain age we've all been through the gamut of weight-loss, weight-gain, varying degrees of fitness, healthiness and self-esteem. Legend has it there's a magical age at which you become reconciled with who you are and how you look. This is partly true...
06/14/2012 03:15 EDT

After 10 Years of Business, Here's What I've Learned

June 6th marks a personal milestone for me: It's my company, NKPR's, 10th year anniversary! As we blow out the birthday candles and look forward to the next 10 years, I can't help but pause and take stock. I've learned many things specific to my industry, there are some observations I can share that apply to anybody in any business.
06/04/2012 03:16 EDT

Stand by Your Brand

There's always been a fine line in branding between flattery and imitation. No doubt store brands tread on the right side of the law. But just because they're not doing something illegal does not mean that they're completely transparent. This is the approach I find less clear-cut: when the store brand's packaging looks a little too similar to the product it's "inspired" by.
05/15/2012 12:25 EDT

Why Shouldn't Work be My Life?

We're told a lack of work-life balance is what causes stress, burn-out and in some cases the demise of marriages and relationships. What we need isn't better work-life balance but better work-life integration. It's not about either/or -- you really can have both!
05/10/2012 02:58 EDT

Kissing and Forgiveness Can Keep Stress at Bay

Stress and stress relief have become part of our daily dialogue... We're stressed by our jobs, our daily commute, that perpetual "to do" list, sometimes relationships, parents... even friends... they...
05/02/2012 09:16 EDT

Getting Your Children Through Divorce

The biggest role model we have for relationships is our parents, and teaching children how to have a healthy relationship is important. I really believe it's also important to teach them how to deal with relationships that aren't working, showing them it's okay to move on.
04/18/2012 10:30 EDT
alamy

Wants vs. Needs

"I seldom end up where I wanted to go, but almost always end up where I need to be." -- Douglas Adams All human beings share some basic needs: food, shelter, safety. We've become adept at making sure...
04/10/2012 09:40 EDT
Shutterstock

Not Feeling Yourself? You're Not Alone...

When was the last time you weren't feeling like yourself and responded honestly when asked how you were doing? I rarely do... I say I'm good or fine when I'm really not. I'm not sure why I'm not honest about it...
04/03/2012 12:44 EDT
Shutterstock

Dating... It's a Bit Like Musical Chairs

Dating is almost like a game of musical chairs -- there's anticipation and excitement, as well as fear that we aren't going to find a seat before they're all gone! Throughout our lives we may sit down multiple times. When a chair doesn't work out, the music starts again and we go for our next chair.
03/20/2012 09:15 EDT
alamy

Find Yourself and Your "Brand" With the 5 I AMS

At first glance, it's easy to rattle off the usual suspects; creative, fierce, independent... you get the picture. But the "FIVE I AMS" game really caught me off guard because I had never actually stopped and thought about "what I am."
03/13/2012 09:10 EDT
Shutterstock

Expanding My Style Horizons

Style is not only a matter of personal taste. Even cities have their own unique fashion sensibility. For instance, New York feels more fashion-forward and dark. L.A., on the other hand, is more colourful and airy. From shoes to jewelry (and a lot in between!), here are some of my favourite shopping spots.
03/09/2012 09:18 EST