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Nick Cowling

President of North America, Citizen Relations

For almost 20 years, Nick has been crafting public relations strategies for clients and advising senior executives on maximizing their communications to deliver direct business results.

As President of Citizen, he’s responsible for providing vision and strategic oversight for a growing client portfolio, including a number of Fortune 500 companies, innovative start-ups and national non-profits.

Prior to Citizen, Nick managed public relations, internal communications, community affairs and the environment portfolio for The Home Depot Canada, where he developed a passion for corporate citizenship, environmental technologies and the power of volunteerism. Having been both the client and the counselor makes Nick's approach (and that of his firm) unique -- designed to make a client's life easier, while delivering results that matter. He has a wide range of industry and sector experience including sustainability, clean technology, financial services, energy, non-profit and retail.

Nick sits on the board of MATCH International Women's Fund

Visit Nick on LinkedIn and on Facebook.
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What Drives Millennials To Buy A Car?

The purchase of a car is a significant expense for anyone, especially money-conscious millennials who are saving for the future and entering the phase of their lives with many large purchases ahead. Turns out, millennials are changing the scope of car ownership.
05/27/2016 01:44 EDT
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Millennials Need Credit (But Don't Have It)

Stats show that millennials prefer to use debit cards to credit cards for their purchases. Millennials are the first generation to grow up with debit cards, which may explain this pattern. Several findings prove that this generation isn't fond of credit products. The reasons for this may be many, but the top may be controlling spending and fear of debt. This lack and hesitance to use a credit card among millennials is causing them more harm than good in the long run.
04/22/2016 02:08 EDT
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Restaurants Can Create A Hashtag-Worthy Reputation

If there is one thing millennials crave more than anything else, it's a great meal at a hip restaurant. This is one generation that eats out more often than any other. Fifty-three per cent of millennials go out to eat once a week, compared with 43 per cent for the general population. For them it's not about the convenience, but rather the experience. When millennials dine out, they know exactly what they're looking for.
03/14/2016 11:32 EDT
FotoSpeedy via Getty Images

Restaurants Can Create A Hashtag-Worthy Reputation

If there is one thing millennials crave more than anything else, it's a great meal at a hip restaurant. This is one generation that eats out more often than any other. Fifty-three per cent of millennials go out to eat once a week, compared with 43 per cent for the general population. For them it's not about the convenience, but rather the experience. When millennials dine out, they know exactly what they're looking for.
03/14/2016 11:32 EDT
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Why Millennials Favour Photo Sharing Over Words

If you want to know where to find millennials on social media, it is without doubt on Instagram. As a generation, millennials have a longing to share their experiences whether big or trivial. Instagram allows them with a platform to do so by posting and sharing photos. It's quick, it's easy, and for many it seems to have become a hobby.
11/26/2015 02:45 EST
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Why Businesses And Millennials Are Streaming

Social media has enabled people to do so at a great capacity and velocity. Today, you can hear about something, like it, and tweet about it within minutes and the news spreads like digital wildfire. Joining this social media crazed phenomenon and somewhat new to the game, is Periscope.
10/31/2015 11:10 EDT
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How Millennials Are Shaping the Retail Market

When you think of millennials and fashion, the first thing that may come to mind is big brand names. After all, millennials are hard-working, successful individuals who go after what they want and indulging in that high-end designer item may be their way of treating themselves. However, recent findings are proving otherwise.
10/06/2015 08:06 EDT
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Think Outside the Cubicle With Coworking

In the constantly evolving and socially driven society we live in today, the very definition of a workplace has changed. Coworking has become a global movement where work is done outside the confines of a traditional workspace and is instead in a shared working environment either in an office or other public space.
07/20/2015 12:36 EDT
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FOMO Is Essential for Brands to Attract Millennials

For a generation that values experiences above results and marketing claims, brands need to continue to implement a marketing strategy that embodies FOMO factors and the experience their products can provide. By doing so, millennials will continue to purchase the very products brands are selling.
06/24/2015 12:31 EDT
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#FOMO: Why Corporations Should Have it

A relatively newly-named phenomenon, Fear Of Missing Out (FOMO), has become a powerful communications insight. While the premise of FOMO may be similar to "Keeping up with the Joneses," social network...
03/24/2015 04:42 EDT
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Companies Must Act Responsibly When Using the Power of Suggestion

Since trust plays a big factor in listening to what we're being told, corporations have the responsibility to provide messages that are both accurate and in the best interests of their audiences. Time and time again, however, we see the power of suggestion being used in a misguided and sometimes even destructive way.
11/19/2014 12:44 EST
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Why Teens Fleeing Facebook Shouldn't Surprise Us

While trolling parents might be concerned, marketers shouldn't be surprised by the drop in teen Facebook usage. After all, target audience behaviour is never set in stone. It's not the consumer's job to remain loyal, it's the business' job to keep up.
10/30/2014 05:51 EDT
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The Myth About Online Shopping in Canada

On September 19, tens of thousands of Canadians lined up outside Apple stores as the much-desired iPhone 6 was released to the public. Despite pre-orders being available, many Canadians would rather pick up their new device in-store, rather than buying online.
09/29/2014 12:41 EDT
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LeBron Can Teach Business Execs a Thing or Two

LeBron's masterful handling of his return to Cleveland offers a case study in public relations far beyond sports. The lesson is simple: humility is powerful. For successful business leaders, being humble doesn't always come naturally. And it isn't a quality that you can easily fake, and those who try and fail get punished even more.
07/19/2014 01:23 EDT

Give Your Customers Techno-Peace

Removing distraction and providing some techno-peace, could very well be the next best way to connect with customers, employees or spectators of your brand. It sounds counter-intuitive to connect by disconnecting, but insights like this one is like an hour off the grid -- hard to come by.
07/11/2014 04:49 EDT