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Paul Brent

Journalist, Author, Media Trainer

Business journalist and author Paul Brent has spent the past two decades covering public companies, the markets and personal finance topics. He had a ringside seat for the Molson-Labatt beer wars, was flown around the world to drink some of the world's great beers, and witnessed the decline and fall of America's automakers up close and personal. A former reporter and columnist with the Financial Post, Bloomberg News and the National Post, he writes for many fine print organizations today. As a media trainer, he also advises executives on what to say, and more importantly, what not to say in media interviews. He lives in Toronto with his beautiful and brilliant wife, a budding ballerina and his family's third flatcoat retriever.
AP

What Ontario Beer Drinkers Are Missing -- And How to Find It

Ontario needs more beer retailers, but hundreds or thousands of corner stores selling six-packs of the most popular brands addresses the wrong issue. We don't need Mac's selling us six-packs of Coors Light. We need a handful of well-designed specialty stores selling us Maui Brewing Bikini Blonde.
09/11/2013 10:45 EDT
CP

Corporate Canada's Getting Sneakier After the RBC Layoffs

The recent RBC outsourcing fiasco was so unusual, revealing and, for many Canadians, infuriating. Corporate Canada was watching as RBC flailed around amidst the firestorm of its own creation. You have to know everyone was taking notes. Publicly traded companies will be far more careful on farming out jobs.
04/30/2013 12:12 EDT
CP

How RBC Flunked PR 101

RBC's new slogan should be "Can your bank piss you off better than us?" Even after he got caught with his manicured hand in the foreign worker/outsourcing cookie jar, RBC supremo Gord Nixon and his executive cadre still doesn't get it. RBC, with its massive communications team, just flunked out of PR 101.
04/10/2013 05:22 EDT