Tarek Riman, is the Founder of Cap.TaiM, a digital marketing agency experienced in working with both SMBs and Fortune 500s. His mission is to help clients who have a good product, but haven’t yet reached their full potential to expand their reach, create a strong brand presence and increase onsite conversions. Tarek’s approach is to educate clients so that, no matter their marketing knowledge or background, they understand how to identify and target their ideal clients in the digital world, using the latest technologies available. As a believer in good causes, he has also created two blogs - montrealtips.com and thenaturetraveler.com - from which, all profits are donated to the UN Refugee fund and poor communities around the world.
We have all experienced that dreaded feeling of intimidation at one time or another. Whether we're intimidated by a situation or a person, that feeling can throw us off balance and lead to devastating results. Keeping yourself on track in the face of intimidation is hard.
Totally disconnecting from technology for hours at a time while reconnecting to nature empowers you to open up space for ideas to flow freely. Ideas that would normally get clogged up in the brain clutter of online life. This is what it takes to tap into something greater; to tap into your highest potential.
Nobody likes an audit. Any kind of audit! And when it comes to an SEO audit, digital marketing specialists have a tendency to overcomplicate things. The truth is, most of the big ticket items impactin...
How often do we hear that SEO is dead, obsolete, or not as important as it was a few years ago? It is true that the Search Engine Marketing industry is in a constant change. There are continuous updat...
Site migration is the process of moving a website to a new domain or directory. It is a process undertaken by almost every company out there, more often than we tend to realize. For marketers and dig...
Have you ever felt like you're being weighed down? There is a saying I often heard growing up in Lebanon: "The more you own, the more you will be owned". When I packed for a bike trip across Europe,...
The day will come. Someone will disappoint you. Someone will betray you. Your day won't go as planned. Your boss will get angry. Your client will get angry. You'll lose something. You'll lose someone. The list of potential setbacks is never ending. These challenges can make it feel impossible to keep it together, and that's normal.
For the last three years, French kickboxing, otherwise known as Savate, has been an integral part of my life. I started Savate with the intention of improving my health and fitness, but it didn't take much time to realize that the impact of the sport goes well beyond the physical.
Most of the companies or start-ups out there tend to give less attention to the low season compared to the high season. Yet, in this day and age, if you are not present and active at all times, you are dead in the water.
Relevancy is a huge part of marketing today. For most brick and mortar businesses, localization is a key element of relevancy. After all, your business depends on people in your area being aware of you and able to find you.
As entrepreneurs, we all want to predict the future. Wouldn't it be great to know the next big thing? Or what's going to grab your market's attention? After that, the key question becomes how to capitalize on this insight. Trend management tools not only give you insight into the future, they also help you plan for the future.
A sufficient SEO strategy today not only ensures your website ranks well for relevant, high-volume keywords, it must also account for brand integrity, customer support, conversions and data security. If you want to be successful, you need to be ready to address the full DNA of SEO in 2016.
In this day and age, digital marketing is like the vitamins for your business -- an essential part of growth. Here are 4 things that entrepreneurs need to understand about the importance of running digital marketing in parallel with product and service development.
There are many things you can do to increase your search rankings. But all of that effort will be for nothing if search engines are unable to index or crawl your site. Many people don't even realize that this is a potential issue.
Recently, I packed 2 small bags, boxed up my bike and hopped a plane to Paris. Lugging a massive bike box through Paris, I then took a train to Bayonne in southern France, assembled my bike and rode 3 hours to a town in the Pyrenees mountains called Saint-Jean-Pied-de-Port where my journey on the Camino began.
If you, like most people, think we only experience marketing through our eyes and ears, think again!
Have you ever walked into the fragrance section of a department store or duty free shop? Do you remember the last time you walked through the produce section of a grocery store? What about each time you open the door to your favourite coffee shop?
What small business and startups can learn from Fortune 500s? What can SMBs do as well as (or even better than) Fortune 500s, without a Fortune 500 budget? The answer is in changing consumer attitudes. Markets and marketing have undergone huge changes in the past decade. So have consumers.
Consumers are not static groups. They are not one dimensional. For marketers, they are a dynamic collection of varying behaviours. And the insight we have into those behaviours is immense. Marketing to behaviours means marketing to a series of demands, habits, visits and more.