World AIDS Day is Saturday. How will you remember and commemorate? Last year alone, 1.7 million people worldwide died as a result of AIDS-related causes. Their deaths must not be in vain. In their memory let us take a more proactive stance in observing this special day this year. End HIV stigma now is a good message. But how? Complacency about AIDS is a major problem and education is still our only vaccine. But sometimes, somewhat surprisingly, even the educated need educating.