Entries by Kathy Buckworth from 12/2012

Why Kids Understand Cross-Marketing Better Than You Do

| Posted 12.12.2012 | Canada Business

Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps. Keeping their focus on the fans and delivering different content at the same time on different media platforms, where their fans would be, works very successfully with games, toys and other associated merchandise.

Why Can I Recharge My Gadgets But Not Myself?

| Posted 12.27.2012 | Canada Living

Who can live without a BlackBerry? Not this Mom. And my dentist tells me I HAVE to use an electric toothbrush. And my own common sense tells me the children NEED to have hand held gaming units. But those are some of the things that are easy to recharge. Things like my own mental and physical energy are somewhat harder to energize.

Why St Lucia Is Hot With Travelers (Heat Aside)

| Posted 12.28.2012 | Travel

At Sugar Beach, one need merely wave the red drink flag to have service appear in seconds by the pool.