Entries by Mitch Joel from 07/2011

The Case for Myspace

| Posted 07.12.2011 | Canada

The true value of this deal should not be mitigated by the amount paid, but how it changed, evolved and pushed a traditional mass media institution to think about their business in a very different and new light.

The Me Media

| Posted 07.26.2011 | Canada

The discourse of 'me media' lives within the sharing of the content to other platforms and within the comments. While some traditional media outlets have integrated many of this functionality, have they done so out of an understanding of new media, or as a reaction and financial need to seem relevant?