Entries by Mitch Joel from 02/2012

Social Media and the Humiliation Effect

| Posted 02.06.2012 | Canada Business

The true humility and humiliation of social media is not what the web analytics tell us: it's what the audience does (or doesn't do) with the content. You can buy audience, links, and clicks, but you can't buy people who care and want to share whatever it is that you are doing.

Consumers Control The Brand (And Other New Media Myths)

| Posted 02.21.2012 | Canada Business

In the past few weeks, I've come across a handful of blogs that are regurgitating this myth about consumers and control. As someone who spends the majority of my time in the boardrooms of some of the biggest brands in the world, please trust me when I tell you that the marketers are firmly in control of the brand.