Entries by Mitch Joel from 04/2012

The E-commerce Tipping Point

| Posted 04.03.2012 | Canada Business

Recently, a very senior marketing professional who works at one of the world's largest corporations was recounting a story of how they saw a postal truck outside of their corporate head offices in Silicon Valley, and every single parcel that was being offloaded from this truck was from Amazon. He thought to himself: "This is the what retail looks like in 2012."

There's Nothing Free About Sharing Content

| Posted 04.17.2012 | Canada Business

The bigger consulting firms are getting all hot and bothered by the notion of social business. But the social web turns out to be an engine of word of mouth marketing unlike one we have ever seen before (no big surprise there). It may not seem that obvious, but the more you share... the more you sell.