Entries by Mitch Joel from 05/2012

Why We Shouldn't Cast Away Podcasting

| Posted 05.01.2012 | Canada

Podcasts enable each and every one of us to become the eclectic, program directors of our own radio stations, and best of all, it's the cheapest way to learn that you can find.

Can Breastfeeding Save Time Magazine?

| Posted 05.15.2012 | Canada Business

When was the last time you discussed Time Magazine around the dinner table? Probably last week, when they published the one with the mother and her older child... breastfeeding (shhh, not so loud). Why did Time run with such a controversial cover story? They need to sell magazines.

L'allaitement prolongé va-t-il sauver le magazine Time?

| Posted 05.16.2012 | Canada Quebec

La seule raison pour laquelle Time a choisi de publier cette photo d'allaitement prolongé est la publicité. Time a désespérément besoin de lecteurs, et le seul moyen d'en attirer est de susciter la controverse. En 2012, le lecteur moyen achète un magazine s'il y trouve des articles ou des auteurs renommés qu'il ne peut pas retrouver ailleurs. Et lorsque ce n'est pas le cas, la loi des rendements décroissants fait qu'une publication doit se rabattre sur des sujets de plus en plus controversés.

Facebook Should Not Be Treated like Other Media

| Posted 05.29.2012 | Canada

What does Facebook sell? You could say advertising. They sell advertising to the tune of several billions of dollars each and every year. If Facebook is a media company, we then have to ask ourselves: What kind of media channel does Facebook provide and how does it compare to those other media channels?