On a recent car trip from Caesarea to Tel Aviv. a family member of mine pulled out his Android device, launched the app "Waze" (also available for iPhone), entered the address and off we went. Knowing that the price of GPS apps from companies like Garmin and TomTom run in the $40 to $70 dollar range, I was shocked to hear that Waze was completely free (much like Google Maps) and offers turn-by-turn GPS functionality with a fascinating twist.

Last week, comScore released a white paper titled "The Economics of Online Advertising," that looked at the state of online advertising. You may think that online advertising is the future, and that as media dollars shift to digital (because that's where the eyeballs are) that online will be able to better serve brands in terms of delivering higher relevancy with better metrics. It turns out, that after close to two decades since the first online ad was served, that our industry still has a ways to go.