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Blog Entries by Mitch Joel from 12/2012

What Comes After Smartphones?

| Posted 12.11.2012 | Canada Business
Read More: Android, Amazon, Ipad, Microsoft, Google Glasses, Smartphone, Apple, Xbox Kinect, Apple Smartphone, Laptop Apple, Smartphones, Canada Gets Digital, Canada Business News

What will Apple do next? What is the technology that will disrupt the iPhone and iPad business? If you have read Walter Isaacson's Steve Jobs biography (and I strongly recommend that you do), there was a very telling (and compelling) line from Jobs: "If you don't cannibalize yourself, someone else will."

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The Business Lesson in Chanel No. 5's Marketing Disaster

| Posted 12.25.2012 | Canada Business
Read More: Advertising Agency, Marketing Channel, Channel Marketing, The Right Fit, Marketing Fit, Channel No.5, Marketing Right Fit, Brad Pitt Channel No. 5, Video, Canada Business News

Chanel No. 5 probably has some thinking to do about whether this deal with Brad Pitt produced the results that they anticipated. Media professionals have a million excuses when a campaign fails. "Fit" is sometimes mentioned in the excuses, but not frequently enough.

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