Entries by Mitch Joel from 12/2012

What Comes After Smartphones?

| Posted 12.11.2012 | Canada Business

What will Apple do next? What is the technology that will disrupt the iPhone and iPad business? If you have read Walter Isaacson's Steve Jobs biography (and I strongly recommend that you do), there was a very telling (and compelling) line from Jobs: "If you don't cannibalize yourself, someone else will."

The Business Lesson in Chanel No. 5's Marketing Disaster

| Posted 12.25.2012 | Canada Business

Chanel No. 5 probably has some thinking to do about whether this deal with Brad Pitt produced the results that they anticipated. Media professionals have a million excuses when a campaign fails. "Fit" is sometimes mentioned in the excuses, but not frequently enough.