Entries by Mitch Joel from 01/2013

The Future of Advertising: Messages on Your Toaster?

| Posted 01.08.2013 | Canada Business

Everything is getting connected to the Internet. From your toaster and home thermometer to your fridge and your car. As these appliances do "come online," can you even begin to imagine the media opportunities that arise from such a wealth of human information?

Why I'm Proud to Be a Dummy

| Posted 01.22.2013 | Canada Business

More often than not, the For Dummies guides are the best place to start. When I am asked to speak on a specific topic or give a more formal training session, I always refer to the For Dummies guide's table of contents on the topic to ensure that I have not left out some core components.