Entries by Nick Cowling from 09/2012

Marketing To Mom: Not As Simple As You Think

| Posted 09.10.2012 | Canada Business

Companies discovered years ago that "mom" was the most influential consumer on the planet. She makes a strong majority of all household purchases from groceries, to clothing, to the family car, and also decides where to get services for the family, like banking, insurance and cable, phone and internet. Here are three important insights about moms that every marketer should know.