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Blog Entries by Paul Barter from 01/2012

Social Media: Advertisers, Proceed With Caution

| Posted 01.20.2012 | Canada Business
Read More: Twitter as Advertising, Twitter Advertising, Metrics Facebook, Metric Social Media, Social Media Advertising, Facebook as Advertising, Facebook Advertising, Advertising Social Media, Canada Business News

Marketers on social media should ask the simple question: how can we use these tools to bring value to our customers? We need to go back to basics and ask what marketing is supposed to do, and then look at how to do it best with these new inexpensive tools. It's both that simple and that difficult.

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RIM's Task: "Change the World. Again."

| Posted 01.23.2012 | Canada Business
Read More: RIM Lazaridis, Thorsten Heins RIM, RIM Management, Rim Ceo, RIM Balsillie, Balsillie RIM, Rim Thorsten Heins, Lazaridis RIM, Canada Business News

To remain relevant (and in business), RIM's going to have to do something as significant as inventing the smartphone, the touch interface, or the app store. The harsh reality is that their current strategy is broken, no matter how many times they insist that it isn't.

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