Entries by Stephen Weir from 01/2012

How Steve Jobs Transformed PR

| Posted 01.11.2012 | Canada Business

In the old days -- a year ago -- there was a certain never-stray-from blue print for the physical set-up of a press event. The appearance at pressers of the iPad, the iPhone, and vastly improved lightweight cameras, video recorders, and audio recorders has forced publicists in the non-profit Arts sector to change how media events are set up and run.