How Steve Jobs Transformed PR
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Posted 01.11.2012
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Canada Business
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Canada Business News
In the old days -- a year ago -- there was a certain never-stray-from blue print for the physical set-up of a press event. The appearance at pressers of the iPad, the iPhone, and vastly improved lightweight cameras, video recorders, and audio recorders has forced publicists in the non-profit Arts sector to change how media events are set up and run.
