Entries by Tod Maffin from 10/2012

How I Abandoned My Goals and Became Happier

| Posted 10.05.2012 | Canada Living

Here is how each of my weekdays unfolds: I sleep in. I feed my cats. I open my email and deal with it. Then, I start on whatever work is next on my to-do list. Other than keeping a simple flat list of tasks and commitments I've made to my clients, I don't have any big plans, long-term goals, or great desires. I don't even have priorities or an order to my list of tasks. It is incredibly freeing and I've never been happier.

Can a Loyalty Concierge Help Brands?

| Posted 10.15.2012 | Canada Business

A shopper will saunter over to the kitchen appliances section, whip out their smartphone, scan the UPC symbol on a food processor, and walk out. What just happened? Their phone just looked up that processor and told the shopper where they can get it within a three-minute walk. Welcome to the terrifying new world of retail and declining brand loyalty.

Brand Engagement: Three Ways to Stay Ahead of the Curve

| Posted 10.30.2012 | Canada Business

The most effective brands driving engagement are those who are able to be relatable, and those which use their social media channels to talk about things their audience cares about. When people feel they're touching on something that matters to them, they're much more likely to participate and give back. But what will brand engagement look like in the future, and how do you stay a step ahead of trends?