Barry Kiefl
Barry is the president of Canadian Media Research Inc. (CMRI), an independent research company, established in 2001. Barry was Research Director for the CBC from 1983-2001. While with the CBC he was responsible for all research services for CBC English and French radio and TV, including Sales, and helped established the successful strategies of CBC/Radio Canada in the 1980’s and 90’s.

Entries by Barry Kiefl

CBC Bet $80 Million On The Olympics And Lost

(7) Comments | Posted April 25, 2017 | 9:18 AM

CBC TV has struggled ever since it lost NHL hockey to Rogers in 2013. Sports, especially hockey, have always been the CBC's fallback programming strategy and when Rogers swooped in and paid billions for the NHL, the dazed CBC responded like a concussed defenceman. To compensate, CBC acquired the rights...

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Cutting Government Appointees Could Stall CBC's Downward Spiral

(2) Comments | Posted September 19, 2016 | 12:35 PM

hubert lacroix
Hubert T. Lacroix, president and CEO of CBC/Radio-Canada. (Photo: TORONTO STAR/STEVE RUSSELL)

One morning in 1970 as a CBC radio program host in Churchill, Manitoba I ended up broadcasting to myself. The first person to arrive at the station each morning was responsible for...

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Nielsen Just Proved People Don't Watch TV On Their Phones

(4) Comments | Posted August 15, 2016 | 12:44 PM

Nielsen, the gold standard in TV ratings, has just made an important discovery about smartphones: all those people walking around staring at their phones are not watching video. At least, not very often or for very long. They aren't streaming much audio either.

Companies like Facebook, YouTube and...

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The CRTC's Rogue Surveys And Polls Ignore Real Canadians

(2) Comments | Posted February 23, 2016 | 3:16 PM

If you quote Ralph Waldo Emerson three times in a speech, you should be certain there is no debate about whether Emerson actually said those words.

The affable chairman of the CRTC, Jean-Pierre Blais, delivered a "state of the industry" speech in Toronto on Feb....

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CBC Must Abandon Ads And Find New Sources Of Funding

(46) Comments | Posted February 10, 2016 | 1:46 PM

CBC has boasted that 50 per cent of the cost of its TV services is paid for by advertising revenue. No more.

In the year ending August 2015, CBC English TV ad revenue fell off a cliff and was barely $100 million [LINK], well under 20 per...

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Here's Why Harper Lost

(182) Comments | Posted October 22, 2015 | 12:35 PM

Stephen Harper lost the election not because Canadians rejected Conservative values, i.e., an aversion to big government, bureaucracy and regulation but because he came to be seen against democracy. Conservatives believe in smaller government, lower taxes and keeping the state out of the lives and businesses of citizens. But Mr....

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Why Is CBC TV So Consumed With Sports Broadcasting?

(7) Comments | Posted September 16, 2015 | 8:07 AM

CBC TV has broadcast NHL hockey on Saturday nights for over 60 years. CBC executives thought it was a sacred right, until Rogers bid $5.2 billion for all national NHL rights in 2013 and took control of Hockey Night in Canada.

Once upon a time CBC also...

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The BBC Is About to Repeat Canada's Mistake

(3) Comments | Posted August 5, 2015 | 12:38 PM

As the BBC approaches its 100th anniversary, the venerable broadcaster is in a pitched battle for its future.

The newly-elected Conservative government wants to reduce the financing and the scope of BBC activities; it has just phased out a £750m subsidy that substituted for 'free' TV licence fees...

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Has the CRTC Lost Touch With Canadians?

(2) Comments | Posted June 24, 2015 | 8:43 AM

The CRTC has recently introduced a new policy which affects what Canadian programs we will see on TV. The policy is based on some very questionable sources and often just pure speculation about what Canadians want. Perhaps the Commission has been paying too much attention to pundits and...

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CBC Radio: Q the Decline?

(33) Comments | Posted March 27, 2015 | 6:10 PM

CBC is like a crazy, old aunt, unwilling to accept the reality of her circumstances. In CBC's case it is the reality that its radio audience is comprised mostly of older Canadians. CBC senior managers have recently boasted about the record high audiences of CBC Radio. They gush over CBC...

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CBC Needs a Rethink

(0) Comments | Posted February 24, 2015 | 4:18 PM

CBC recently appeared before a Senate Committee examining its future and demonstrated that it has no real strategy for the future.

Instead of a strategy, CBC has an agenda. The agenda is to shrink the CBC. Before he became president of CBC, Hubert Lacroix, told Parliament...

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Ghomeshi Is Only One of CBC's Many Woes

(33) Comments | Posted January 14, 2015 | 8:18 AM

The Jian Ghomeshi scandal signals that CBC managers have lost control of CBC. The Corporation has resorted to hiring an outside labour lawyer to investigate what went wrong with management processes, an admission of failure. But the signs of trouble have been there for some time.

CBC is...

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Has the CBC Violated the Broadcasting Act?

(9) Comments | Posted November 22, 2014 | 2:23 PM

It appears CBC is violating Canadian law.

CBC must obey the Broadcasting Act, a law established by Parliament but the Corporation has failed to fulfill a key requirement of the Act. In particular, CBC has made major, inequitable reductions in the staff and budgets of CBC Radio...

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Will Netflix and YouTube Kill TV?

(8) Comments | Posted October 28, 2014 | 1:13 PM

Many media pundits have declared that TV is dying. Their argument: Netflix, YouTube, HBO Go and other Internet-TV services mean that traditional channels, cable and satellite TV, will soon fade to black. Why pay for a lot of channels you don't watch? The CRTC, fearing the worst, agreed and held...

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Why Do We Become Devoted Fans of One NHL Team?

(2) Comments | Posted June 11, 2014 | 5:20 PM

Most hockey fans cheer for the home town team. Yet some become lifetime followers of a team from another city. Home or away, the team you support 'represents' the traits you admire, including 'being from here'. I have been a devotee of the Chicago Blackhawks for over 50 years but...

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Has Canada Lost Faith in the CBC?

(7) Comments | Posted May 28, 2014 | 12:46 PM

The president of CBC published an article in Huffington Post recently asking Canadians for help in deciding CBC's future. Good idea but the plea received modest reader feedback; a few hundred people at most cared enough to comment or like the article. CBC also launched an unscientific survey...

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The CBC Wants to Cancel Your Favourite Shows

(2) Comments | Posted May 13, 2014 | 5:35 PM

CBC plans on cutting programs and services that many Canadians use and enjoy. The "plan" is to transfer money from existing services, such as CBC Radio, and funnel dollars into some as yet to be determined programs by 2020.

The president of CBC, Hubert Lacroix, made the announcement in a...

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Here's How We Can Pay For the CBC

(14) Comments | Posted May 6, 2014 | 12:27 PM

The CBC has not brought much attention to the fact that its current financial problem is caused mostly by funding cuts from the Harper government. Instead, CBC recently told the government it is "grateful" for the money its gets.

CBC is reeling from a $115 million annual reduction in...

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Would You Pay More Tax For Your Cable TV?

(2) Comments | Posted May 5, 2014 | 1:00 PM

The president of CBC, Hubert Lacroix, gave his support to the idea of a "cable tax" that could be used to improve CBC TV programming. CBC is reeling from a $115 million dollar annual reduction in funding from the federal government, which fully kicks in this year.

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Don't Believe Everything You Read About CBC Cuts

(4) Comments | Posted April 16, 2014 | 12:36 PM

Much of what is written about the CBC contains erroneous information. The latest cuts to the CBC are a case in point.

The Globe and Mail, the Toronto Star, the Sun and several other news outlets are fixated on the CBC to varying degrees and with equally varying editorial stances....

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