Featuring fresh takes and real-time analysis from HuffPost's signature lineup of contributors
Beverley Golden

GET UPDATES FROM Beverley Golden
 

Endorsing Pepsi? Are You Kidding Me Beyoncé?

Posted: 01/26/2013 10:03 am

As a prelude to the upcoming release of my book, Confessions of a Middle Aged Hippie, I thought it might be good to reveal one rather embarrassing public confession first. A confession that only those who know me well, would already be aware of. When I was much, much younger, I was addicted. Seriously and completely addicted. To diet Pepsi. For a lot of years.

Weekly, I would scour the grocery store flyers to see who had the best price. I would buy case loads at a time, to feed my eight-can-a-day habit. My ex and I would make sure we hit the stores early, to stock up and not miss the low-price sale. Everywhere I went, I took one with me.

In our apartment, there were trails of opened cans that almost looked like they were part of our decor. No one, other than my wise mother, ever suggested that maybe, just maybe, drinking so much diet Pepsi might be contributing to my worsening health issues. Major gastrointestinal problems that kept me in chronic and often acute debilitating pain, eventually leading to major surgery. My gut was a mess. That is putting it mildly.

I feel pretty lucky though. When I decided to quit, as with most of my significant life decisions, I went for it and just stopped. Cold turkey. Days of jitters, shaking hands and mood swings, but overall, I got through it mostly unscathed. I never went back.

When I recently read that superstar Beyoncé, a role model to millions, especially her legions of young fans, signed a $50 million deal with Pepsi, I was compelled to speak up. A lifestyle brand! Seriously? That's how she described the soda giant. Plus, as a public spokesperson for Michelle Obama's Let's Move campaign, aimed at getting American youth moving with the goal of ending obesity, I'd have to ask "Where do Pepsi products fit in with that, Beyoncé?" I'm actually curious if Beyoncé drinks Pepsi products, or if she would allow her young daughter to drink them.

With so much current information on the risks of both diet sweeteners, (like aspartame which diet Pepsi contains) and high-fructose corn syrup, present in regular sodas, it's important to continue the conversation and raise awareness of the dangers of ingesting these proven harmful substances. Research confirms that high-fructose corn syrup is a major contributor to obesity, diabetes, heart disease and possibly even strokes. Not just in adults, but in children too!

And then there is aspartame. If you read my piece, Obesity, MSG and Rats, you already know that both MSG and aspartame are excitotoxins, substances which over excite neurons to the point of cell damage and eventually cell death. So, in the case of aspartame, if you think it's a healthy diet sweetener and you are drinking diet sodas to lose weight and get slim, increasingly the research shows that it can actually contribute to weight gain! And research also shows that artificial sweeteners, aspartame in particular, might even be more dangerous than high-fructose corn syrup!

For convincing research on the alarming health risks of both MSG and aspartame, I direct you once again to the work of John Erb, a former researcher at the University of Waterloo in Canada, and his eye-opening book, The Slow Poisoning of America.

Artificial and low calorie sweeteners can also activate your appetite, increase carbohydrate cravings and stimulate fat storage, leading to weight gain. A glowing example for me, is from a good, but overweight, friend of mine who was heavily hooked on very super-sized diet sodas. He recently reported that he finally stopped drinking his daily diet soda fix and actually lost 19 pounds in three weeks. Just from cutting out his daily diet soda habit! Personal experience always speaks volumes to me.

With Beyoncé's Pepsi announcement, there are many who have vocally spoken out against her choice to align with them. In a poignant and pointed letter to her, the Center for Science in the Public Interest, encouraged her to reconsider and at the very least, donate the money to causes doing research on obesity, diabetes and other soda-related diseases. So far, no response from her.

A piece in Frugivore Magazine expresses the two sides of the debate on Beyoncé's deal:

"Reactions have been mixed. Fans view the campaign as a momentous accomplishment for the singer, while others chide Beyoncé for supporting a sugary-soda brand which is a health affront to many American consumers. They even accuse the diva of hypocrisy for appearing in Michelle Obama's "Let's Move" initiative to encourage good health among children and later, selling Pepsi cans."

We live in a world where transparency is imperative. This is a good thing, making everything immediately visible, encouraging people to speak out and use their voice. Do celebrities have a moral responsibility to talk their talk and walk their walk? I believe they do. Can they get away with immoral choices anymore? Not too easily.

With so much information available, it seems virtually unbelievable that consumers are not already aware of the potential health risks from consuming both diet sweeteners and high fructose corn syrup found in sodas. Apparently, lots of people still won't listen.

I confess I was one of them way back then, and it was challenging for me to admit that maybe my diet Pepsi habit was contributing to my health problems. I can only urge others to educate themselves and continue to put their health first. And the health of children everywhere. So many young people are highly impressionable and more so than ever, it is all of our responsibilities, whether a celebrity or not, to bring attention to issues that are important to the overall health and well-being of not only us as individuals, but to us as a collective society.

What are your thoughts on artificial sweeteners, soda pop and Beyoncé's deal with Pepsi?


Visit me at: www.beverleygolden.com and follow me on Twitter: @goldenbeverley

 

Follow Beverley Golden on Twitter: www.twitter.com/@goldenbeverley

FOLLOW CANADA LIVING
 
 
  • Comments
  • 22
  • Pending Comments
  • 0
  • View FAQ
Comments are closed for this entry
View All
Favorites
Recency  | 
Popularity
10:25 PM on 02/17/2013
Great article, Beverley. Pepsi sucks anyway you slice it. I guess that's a lot of zero's for even Beyonce to turn down...Where has the integrity gone???
photo
HUFFPOST BLOGGER
Beverley Golden
09:39 AM on 02/19/2013
Thanks Nealon. I agree with you that the million, or multimillion dollar question is where has moral integrity gone? Appreciate you reading and joining our conversation here.
11:49 PM on 01/29/2013
we can add taylor swift to this list - apparently she's a "diet" coke girl though.
photo
HUFFPOST BLOGGER
Beverley Golden
01:47 PM on 01/30/2013
Yes prettyliars, I saw that, I think yesterday, and was actually even more mortified, because now it is amplified in the eyes and ears of the public. It is no longer the "cola wars", but a battle between the superstars and their influence! It's up to all of us to speak up and let others know that this is not really acceptable anymore. Money versus moral responsibility. I guess this is a tough one for those who gain superstar status. Thanks for reading and joining in the conversation!
07:25 AM on 01/29/2013
Great article. I really think you hit the nail on the head when you questioned whether we would be seeing Beyonce's daughter drinking Pepsi. I doubt it! Soft drink addictions are dangerous and unhealthy, but I guess even Beyonce is for sale for $50 million.
photo
HUFFPOST BLOGGER
Beverley Golden
02:22 PM on 01/29/2013
Thanks Darlene! I keep hoping, we as a society, are moving towards doing what is moral and for the good of all, not just being tempted by and selling out to large sums of money. Appreciate you joining in the conversation here!
03:32 PM on 01/28/2013
Your article makes me reflect on the inventions of modern man that we could do without, and carbonated sodas - ESPECIALLY the chemical-laden diet variety - seem to be one. What started as a fruity, fizzy (probably semi-healthy) concoction that was a special treat in the 1800's has turned into a public health-hazard. People today don't realize that all the liquid they're taking into their bodies as regular or diet soda used to be taken as as plain, simple, natural life-sustaining WATER!

Drink water folks, and skip the sweet drinks altogether - at a minimum you're saving yourself the useless sugar calories and at best saving yourself from chemical addiction/toxicity. If you need a sugary, fizzy drink, these days you could make your own with natural fruit juice and seltzer water and be much better off. Time for us to really wake up to what we're putting in our bodies. A shame that a major celebrity like Beyonce can't make the public good a higher priority in her life.
photo
HUFFPOST BLOGGER
Beverley Golden
08:06 PM on 01/28/2013
Thanks Karen. You and hopefully many others, really get that it is time to bring the conversation about health and well-being to a more awake conscious level. What used to be so simple, something like drinking water, has been turned into an addictive and health detrimental obsession, in the modern day soda drinking generation!

And I agree that it's time for high profile celebrities, like Beyonce, to put the welfare and good of all, above a cash payout for something that is self-serving. As I mentioned below, if she would now choose to do something great with the money...like donating it to research or charitable causes, that would be redeeming. At this point she is still scheduled to push Pepsi at this weekend's Super Bowl. Thanks so much for reading and joining in the conversation here!
11:19 AM on 01/28/2013
Good article. You’re a bad parent if you buy your kids these drinks. There is enough information out there for parents to make the right choice for their kids: do not buy them any package drinks. Drink water, eat fruit. I applaud NYC and would like to see the government step in and make it as difficult to buy these chemical laced drinks as it is to buy cigarettes. I am not altruistic; I believe that by doing so, we can cut our health care costs a bunch and hence my taxes.
photo
HUFFPOST BLOGGER
Beverley Golden
02:05 PM on 01/28/2013
Thanks for your input on this topic. You are correct on how this could cut health care costs. Obesity, diabetes, and heart disease are out of control and by taking simple proactive measures, we have the opportunity to really shift and transform into a healthy society. Yes, parents do have a responsibility, especially when such huge and popular role models, like Beyonce, choose to promote something that is counterproductive to health and well-being. Thanks for reading and for adding another wonderful perspective on this topic!!
10:37 AM on 01/28/2013
Personally I do think celebrities have a responsibility for how they act. They are role models and people will buy what they are promoting. Beyonce is just being greedy. Does anyone ever need 50 million? She should be ashamed of herself.
photo
HUFFPOST BLOGGER
Beverley Golden
02:01 PM on 01/28/2013
Glad you see the overall big picture here! Celebrities who do things just for money, do deserve to be called on their choices. People are influenced by a role model as popular as Beyonce and can impact people's decisions. If she now did something great with the money....that would be admirable. It will be interesting to see how this ultimately plays out, especially as she is set to promote Pepsi products at one of the world's biggest sporting events...The Super Bowl. Thanks for reading and sharing your opinion. I appreciate you joining in the conversation!
photo
HUFFPOST SUPER USER
Charles the Great
Canadian/Israeli Goy in Alert,Nunavut
09:30 AM on 01/28/2013
and there was a lot of $$$$$$$$$$$$$$$$$ for that
photo
HUFFPOST BLOGGER
Beverley Golden
01:58 PM on 01/28/2013
It is a lot of money! And people who look up to Beyonce can be easily influenced by her decision to endorse Pepsi products. As I answered below, doing something just for money, which doesn't align with your personal moral beliefs, can have repercussions out in the world. Thanks for reading and commenting.
photo
HUFFPOST SUPER USER
Charles the Great
Canadian/Israeli Goy in Alert,Nunavut
04:37 PM on 01/28/2013
Again so do all people in that business. 
08:18 AM on 01/28/2013
Well, I'm sure her and Jay-z really need that 50 million okay?!
photo
HUFFPOST BLOGGER
Beverley Golden
01:56 PM on 01/28/2013
That's always a big question. What is someone willing to do for money? I think these days it is more important than ever to align your personal moral beliefs with how you act out in the world. If you make a decision only for money...well I'm not sure what that says about one's overall character. Thanks for reading and commenting.
04:33 AM on 01/28/2013
Perhaps people should learn self control and not blame a company for their lack of it leading to health problems.
photo
HUFFPOST BLOGGER
Beverley Golden
01:54 PM on 01/28/2013
Of course responsibility always lies with us as individuals, but a high profile endorsement like this, does lead some people to rationalize that it must be okay because someone like Beyonce is endorsing it. Appreciate you joining in here!
05:50 PM on 01/29/2013
Natural selection at it's finest, than.
Endorsements make celebrities money which they are more than entitled to.
Like everything else, a touch of something isn't bad for you it's when you take it to an extreme that it can become very unhealthy.