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Beverley Golden

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Is Tea the New Coffee?

Posted: 08/31/11 09:15 AM ET

There is a not so quiet revolution brewing all around us. If you're a coffee drinker, you may not have even noticed. Tea is taking over, not only our imaginations, but it is changing the retail landscape as well. Specialty tea shops are opening at a record pace, in response to growing demand.

Astute entrepreneurs are aware of the recent Agriculture Canada food-trends study, projecting that tea consumption will grow by 40 per cent by 2020. That is a lot of tea! And the U.S. Tea Association confirms this trend, seeing a dramatic rise in tea imports in 2010, up 10 per cent from the previous year. This, in an economy where most industries are not faring so well.

This news is not too surprising to me, as I've always been a loyal tea only drinker. Coffee has never captured my palate, although I do admit the aroma is often seductive. Although I've taken a sip on several occasions to try it, I quickly return to tea.

Tea is associated with great history and ceremony. After water, tea is the world's most widely consumed beverage. Its origins date back to Chinese Emperor Shen Nung, 2737 B.C., where it is reported that a leaf from a nearby tree, blew into a pot of water he was boiling.

When I think of the descriptions associated with tea -- steeped, infused, restorative, contemplative, inner peace and calm -- I might be inclined to call it the yoga of hot drinks. In many ways, tea is the direct opposite of coffee. Coffee is often linked to hectic schedules and energy rushes in the midst of stress-filled days. Tea is associated with comfort, slowing down the pace and with tradition and ritual. Coffee stimulates. Tea calms. While coffee disrupts sleep and can create an acid stomach, tea soothes and restores. Coffee is percolated and guzzled, providing a buzz. Tea is steeped then sipped, and can bring you back to your centre.

Branding consultant Bruce Philp has explained that everyone can find a way to engage and introduce tea into their lives. "Tea is intimately social, it's contemplative and the experience you have is enlightening. That's rarefied air -- I don't think there are many other beverages that can compete."

High tea offers a celebratory and refined experience. Afternoon tea offers an opportunity to take a moment out of our hectic day and relax. And the comforting and consoling nature of tea, when we are either sick or melancholic, is well-known.

Tea is fast becoming a staple of the health conscious as well. Rich in antioxidants and providing a healthy boost to the cardiovascular system, tea is an ideal complement to today's wellness movement. Specialty teas are even showing up in coffee shops across North America. Perhaps the most popular is green tea, as its numerous health benefits have been widely reported in the last few years. Teas generally have a long and rich healing history in most cultures, with many herbal combinations available. When you check the names of some of the popular blends, you'll see the wide range of health concerns they address such as sleep problems, weight loss, and stress relief.

Although there is an ongoing debate about the caffeine content of coffee compared with that of tea, according to the Tea Advisory Panel, tea contains significantly less caffeine than coffee. They say tea contains one-third of the amount of caffeine when comparing cup for cup. And, because tea contains approximately 99 per cent water, I believe it is an important source of fluid and can count towards your daily intake of fluid.

All tea is not created equal. Black, green, oolong and white teas are derived from the leaves of the evergreen shrub, Camellia sinensis. Herbal teas are created from herbs and spices. The most popular growth in retail tea shops is in the loose-leaf category, where consumers purchase their teas to take home and brew. The range of varieties available is quite impressive.

How do you create your own perfect cup of tea? Use a teapot which you have rinsed out first with warm or hot water. Start with fresh cold water and bring to a rolling boil. Never add the bag or leaves to a pot of boiled water, but always pour your boiled water over the leaves or tea bags. Generally one teaspoon of tea to four ounces of water is a good ratio. Steep black and herbal teas for five minutes. Green and oolong, three to four. Apparently serious tea drinkers only add a mere touch of milk to their cup. I'm a bit of a rebel here, as I choose to use organic cream (cream is generally a no-no) and much more than a touch, but I use no sweetener at all.

So, I admit that tea has become an important part of my daily ritual. To add to my previous piece about the benefits of walking, I now take a purposeful walk each morning to my neighborhood Starbucks and patiently wait. Not to order some complicated morning coffee, but to stand in line, quietly anticipating my daily cup of tea. Make mine a chai. In India, chai means tea. Mine is a venté with one loose-leaf filter bag of organic black tea, perfectly blended with delicate and exotic spices. Who would choose coffee with this rich treat available to start your day?

Apparently I'm not alone, as I've read that many confirmed coffee lovers now equally indulge in chai. I leave the shop to finish my walk, sipping my cup of Chai. I feel in harmony with my surroundings. I continue my walk in a state of peaceful inner calm. All this, from a simple cup of tea.

So which one appeals to your palate -- tea or coffee?

 
There is a not so quiet revolution brewing all around us. If you're a coffee drinker, you may not have even noticed. Tea is taking over, not only our imaginations, but it is changing the retail land...
There is a not so quiet revolution brewing all around us. If you're a coffee drinker, you may not have even noticed. Tea is taking over, not only our imaginations, but it is changing the retail land...
 
 
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01:39 AM on 09/03/2011
I started drinking tea when I was rather young, 10 or 11. Its been my beverage of choice ever since. I went through a short coffee stint during college, but quickly returned to tea. Earl Grey if whenever possible. Its calming properties have long been known by me from personal experience -- long before I ever read that. I'm glad its popularity is on the rise. I'm so tired of going to conferences and having to beg for tea while the ever-present free coffee flows all day long. Many restaurants also need to learn the art of good tea. I've practically stopped ordering it for my after dinner beverage, as I'm usually presented with a tiny pot of luke-warm water and a bag of "lipton." You can't imagine the thrill I get when occasionally find a place that presents a good selection of teas.
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Beverley Golden
11:32 AM on 09/03/2011
Thanks for joining in here Vendeen. I agree that tea is an afterthought both at conferences and restaurants. I've been known to bring my own tea with me and hope that there is freshly boiled water available. Especially to conferences, where the water often tastes like coffee because it's been put in an urn that previously was dedicated to coffee. :) Restaurants - another story too. I'm finding more choices are becoming available if you like the herbal varieties. Let the tea revolution continue!
unique
Animal lover forever
09:52 PM on 09/01/2011
Ms. Golden,
Funny you should write an article on tea.
Let me tell you my experience with coffee and tea.
I found that drinking coffee kept me up at night.
So, I switched to tea. Tea also kept me up at night
and I also found I was getting cramps in my feet and
legs that traveled to my thighs, whick were extremly painful.
I told my doctor about the cramps, he said "It's call Charlie Horse."
Great, now I know what it is called but do not know how to treat it,
and neither did he. Well, I tried switching to decaffinated tea and found I
now have fewer cramps at night. I also drink 4-8 ounce glasses of water
a day to decrease the amount of caffine in my decaf tea. Thanks for
the article I throughly enjoyed it. I also hope this helps others that have
Charlie Horse.
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Beverley Golden
10:09 AM on 09/02/2011
Hello Unique....another animal lover I see. :) Caffeine is a big issue for many people and I'm happy to hear that by cutting it out you have found some relief. Have you also tried "naturally decaffeinated teas" using the water method, because sometimes the chemical process of decaffeinating can create some physical reactions too? Water as I said below, with lemon, is always a great choice! Thanks for your comments and I also hope it may help some other people.
unique
Animal lover forever
01:22 PM on 09/02/2011
FANNED...............

Thank you for answering me. I will go to some of the specialty
shops in my are and take your advice on "naturally decaffeinated teas."
Will let you know.
Thanks again.
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signgrrl
design & production
09:28 PM on 09/01/2011
since i can't have caffeine, i drink decaf coffee. to me it is a comfort food. but i am done with it by 11 am. then i switch to water. tea just does not do it for me.
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Beverley Golden
10:06 AM on 09/02/2011
Yes, caffeine is definitely an issue for many of us. One cup of tea a day for me is about all I can handle. And both decaf coffee and tea provide as much comfort as the caffeinated versions. :) Water always a great choice, even with a squeeze of lemon first thing in the morning. Thanks for joining in the conversation!
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signgrrl
design & production
11:53 AM on 09/02/2011
my pleasure !
canuckjen
A life that is lived is a life of evolution.
09:40 AM on 09/01/2011
I'm definitely a tea drinker. I never have coffee but I have several cups of tea a day. There are no speciality little tea shops around where I live and work - alas. However Tim Horton's makes a great steeped tea which is the only beverage I buy from them. It's a treat to all the senses.
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Beverley Golden
12:00 PM on 09/01/2011
Yes, I've heard that Tim Horton's steeped tea is really good. Glad you at least have this delightful option available to you. Stay tuned, as tea shops are opening everywhere from what I've been reading. Have a great day and appreciate you joining in the conversation!!
canuckjen
A life that is lived is a life of evolution.
02:31 AM on 09/02/2011
I will definitely keep an eye out for new tea shops. Can't wait.