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Andreas Souvaliotis

Social Entrepreneur

Known as one of Canada's leading serial social entrepreneurs, Andreas was the original founder of the world's first mass eco-points program (Green Rewards) which was eventually fused with Air Miles, Canada’s largest consumer loyalty platform, and transformed the way governments could support positive behaviour shifts among large population groups. His current global sequel harnesses the broader popularity of all loyalty points programs and builds permanent policy promotion partnerships with government agencies.

Andreas has been recognized globally for his social change achievements while his bestselling memoir, "Misfit", has proven uniquely popular among younger audiences and is also spawning the creation of a biopic film. He is a prolific public speaker, writer and advisor to leading business schools in Canada. He serves on the National Board of the Immigrant Access Fund, the Board of the Institute for Canadian Citizenship, the Canadian Executive Board of the Young Presidents' Organization (YPO) and the Executive Board of Toronto's Harbourfront Centre. Andreas is currently the Founder and CEO of Social Change Rewards Inc.
CP

A Marketer's Indictment of Toronto's New Airport Express Train

My UP ride started as a curious marketing inspection after I smelled blood from all the wasteful promo blunders of the past year, but it culminated in a much broader indictment and plenty of citizen rage. This is my town, my trains, my money. This was supposed to reflect my brand, as a Torontonian. Instead, we got yet another product of small minds, narrow agendas, parochial bureaucrats and classically low expectations. We should all feel a little bit embarrassed by those empty seats, the angry diesel engines, the misaligned stations and the giant billboards. All brought to us by our town's multiple, unrelated, disconnected transport authorities.
06/29/2015 03:49 EDT
CP

The Other Alcoholic Big City Mayor

For some time now I had been hearing about the disruptive, tattooed, former business tycoon and former alcoholic mayor of the second largest city in Greece. Just like his Toronto counterpart, Thessaloniki's colourful mayor has managed to put his town on the world map in a hurry; but, he is admired.
05/14/2014 12:37 EDT
shutterstock

Confessions of a Former CEO: Leadership at a Time of Crisis

It's been a season of startling crisis-management parallels between the worlds of business and politics. An American politician who so artfully swung his scandal-slaying dagger and dealt with a crisis head-on, contrasted with our Prime Minister who let his credibility evaporate through evasion.
01/12/2014 10:49 EST
ASSOCIATED PRESS

Has Canada Lost Its "Cool"?

We've always loved being such a "cool" country. We've loved our own brand. We've loved comparing ourselves to our gigantic southern neighbour and bragging about our much more progressive, much more "worldly" social values...from racial integration, to gender equality, our social safety net, our smaller income disparity, lower crime rates, gun laws, gay marriage, environmental sensitivity -- you name it! We just loved being the continental superstars and we always corrected every unaware European who would dare call us "American." But is that still the case?
12/18/2013 12:25 EST
Getty

How I Went From Terrified Gay Teenager to Lifetime Achievement Award Winner

I feel lucky to be gay in a society like ours, because being "different" is actually a competitive edge in our country -- not a liability. When you're different, you stand out a little bit; and when you stand out, you're already a tiny little step ahead and your brand is already a little bit stronger. You are more noticeable, more memorable -- perhaps even a little more poised for success.
09/20/2013 08:17 EDT

What Leaders Can Learn From Margaret Thatcher

Thatcher was determined, driven, uncompromising, single-minded, outspoken, stubborn, intolerant, sharp, quick and unquestionably capable of evoking only intense emotions among her friends and enemies. And that's exactly why she was one of the greatest leaders of the past century.
04/09/2013 12:34 EDT
Alamy

When Young Democracies Make Immature Decisions

How could any country find itself in a scenario where it suffers the consequences of having been too socialist and too capitalist at the same time? I was listening to a former Greek Prime Minister recently at a global conference and I was struck by the number of times he referred to his country as a "young democracy." The implication, of course, was that it was an immature democracy -- and suddenly it all made sense.
03/06/2013 05:45 EST
Alamy

Is Canada's Head Too Far in the Oil Sands?

While Canada is so good and efficient at squeezing every available drop of profit out of our opportunities, we seem to have missed the most important lesson they teach in the School of Capitalism: strategic planning. And suddenly, after so many fat cow years, our customers' tastes started to change -- and, in record fast time, we started look and behave like the world's least sophisticated capitalists. We may have been the envy of the world but we were actually amateurs all through the fat cow years and now we're starting to pay for it.
02/18/2013 12:51 EST
AP File

The Kyoto Cliff

Did Kyoto really make any difference? Did it amount to anything more than just a placebo or, perhaps worse, a pathetic absolution?
01/02/2013 01:56 EST
Alamy

How I Went Green For Profit

There are many enterprises now that don't fit our outdated good vs. bad models; they're designed to make money, lots of it in fact, but they can only make that money for their shareholders by making our world a better place. This has been true in my experience as well. Nearly six years ago, I started this thing called "Green Rewards."
10/09/2012 12:38 EDT
CP

Justin Trudeau: Our Chance to "Reset" Democracy

Justin is exactly what our country needs right now. For too long we've been starved for inspiration, for passion, for real engagement in the business of our beautiful nation. We've been on a slow and steady decline towards complete apathy. We have so tuned out as a nation -- and we really need to hit the "reset" button.
10/05/2012 12:15 EDT

HuffPosters Know How to Party!

What a birthday celebration that was! The true definition of a cocktail mixer ... a superb and beautifully balanced blend of present and past political leaders, artists, publishers, prominent Bay Streeters, celebrated journalists, social entrepreneurs, dreamy young interns, our very own national corporate celebrity felon and -- of course -- the one and only Arianna Huffington.
05/24/2012 11:51 EDT
alamy

Newfoundland's Newfound Pride Outweighs that of Ontario

Tightly shared heritage, values, and pride can obviously drive a solid sense of alignment, and common identity in a community. And those types of cohesive civic societies can be dynamic, creative, and very powerful sources of leadership, and innovation for our world.
05/07/2012 01:57 EDT

Yes, Even Big Business Can Inspire Change

Once upon a time, not all that long ago, only charities could celebrate positive impact on society. Is it really that difficult to spot that magic spot where social and financial profit intersect? Based on first-hand experience I would say it's not -- in fact there are plenty of other obvious examples all around us.
04/27/2012 07:27 EDT