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Carlos de Torres

Vice President, Advertising and Online, Microsoft Canada

Since arriving from Spain in 2013, Carlos has quickly embraced the challenges that cultural nuances bring to his new Canadian role as Vice President, Advertising and Online, Microsoft Canada. The passion Carlos feels for his job and team’s success has been with him from the start of his career and is infectious to those around him. Prior to Microsoft, Carlos dedicated eight years to Telefónica Movistar, one of the world’s leading integrated operators in the telecommunications space operating in 24 countries with a presence in Europe and Latin America. When he’s not dreaming up the next online experience, Carlos spends time with his wife and two young sons sailing, repairing classic cars, visiting his family back in Spain and skiing.
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How To Score a Real-Time Marketing Touchdown

With the way consumers take in big events like the Super Bowl, real-time marketing should be a consideration for all marketers when it comes to the overall strategy. Traditional advertising undoubtedly plays a role in what consumers will take in, but big events have come to mean eyes on many screens.
01/20/2015 12:47 EST
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How Brands Can Connect With Vacationing Customers

Summer in Canada is short. For four months of the year, the majority of Canadians are heading to patios, beaches and national parks -- anywhere they can soak in the sunshine and try to forget about the frigid winter that just passed. To truly win over consumers we need to provide timely value and relevance with every touch point.
08/11/2014 12:35 EDT
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Want to Understand the Modern Man? Forget Gender Roles

In the world we are living in today, the modern man is complex and if we cannot make the effort to understand them then how will we ever start to get there? Is it just about selling product, or can advertising now be a tool for which we guide lifestyles? Can we show the modern man that he can share on social, that he can be a stay-at-home father and that he can evolve his role?
07/09/2014 12:25 EDT

Businesses Should Bow to Creator Culture

Providing the resources and platforms for consumers to create has become an embedded part of how people consume. Organizations, no matter the industry, cannot ignore the importance of collaboration and co-creation. We are no longer the experts who can dictate what people want. We are now the apprentices to a very large population of mentors.
04/17/2014 05:12 EDT

You Want My Data? What's it Worth?

For many businesses, Big Data may have been (and probably still is) the go-to agenda item in the board-room. Understanding, measuring and gaining business intelligence from our growing plethora of digitized customer data will remain top of mind for the foreseeable future. People are now aware that their personal data is worth something.
02/19/2014 05:10 EST