A passionate communicator and vocal advocate for the professional practice of PR who helps build brands and reputational equity
Carol Levine is CEO of energi PR a company she co-founded 25 years go. energi PR is an award-winning national public relations agency with offices in Toronto and Montreal. Carol has an internationally recognized APR accreditation and is a Fellow of the Canadian Public Relations Society College of Fellows. She is Immediate Past Chair of the Canadian Council of Public Relations Firms, the industry association representing Canada's leading multi-national and independently owned PR agencies. In 2013 she was the first PR professional inducted into the Canadian Healthcare Marketing Hall of Fame. energi PR is the Canadian member of GLOBALHealthPR, the world's largest network of independently owned agencies specializing in health and medical communications.
Pot. Dope. Weed. 420. Bud. Doobie. Toke. Even 15 years after marijuana was approved for legal medical use in Canada, the language describing it obscures, conceals and hides. Can cannabis shed its dubious and illicit past so that this compound can be looked at within a medical framework first, and a recreational one second?
Whoever said you that you can't take brand equity to the bank never dealt with a knife to their reputation. Looking back over 2015, some notable stories stood out for being classic PR blunders, but there do exist a few situations that give us hope that doing right by doing good is still possible.