The story of Anita and Wolfram Gottschalk being separated after 62 years of marriage has triggered a public response that few could have imagined just days ago. Predictably, other stories are coming out in follow up media reports. It seems everyone has some experience to share with finding care for elderly couples -- often with varying needs. At BC Care Providers Association, we might have predicted that a story like this would eventually catch the public's attention. For the past 2 years we have been engaging with government, our health authorities, medical professionals, and member stakeholders on developing creative solutions to meet the growing need.