Managing Director at marketing agency 88 Creative. Financial Post columnist, CTV tech expert & former journalist. Marketing Mag 30 Under 30.
Erin is the Managing Director at 88 Creative, a Toronto-based digital marketing & design agency. Prior to 88 Creative she was the Managing Editor at startup publication BetaKit, and director of communications at Sprouter, which was acquired by Postmedia in 2011. Erin writes a monthly column for the Financial Post, and is a tech commentator on CTV News. She has appeared in publications including The New York Times, Forbes, CNN, and Canadian Business, and was named one of Marketing Magazine's top 30 Under 30 marketers. Her claim to fame is being retweeted by Oprah - twice.
I always look forward to the TIFF madness that descends in Toronto every year -- the celebs, the premieres, the parties, and of course, the arduous and panic-inducing process of choosing what to see....
Some events I've attended recently have made me realize it's so easy to go above and beyond the basic conference formula and make it an event that's more valuable for sponsors, attendees, speakers, and people following along online.
When Tim Cook first debuted it I think the audience was wondering what all the fuss was about -- after all, similar to past "S" models it has the same form factor as the iPhone 6. Since the device is available in Canada starting this Friday, September 25, I thought I'd break down what the main differences are and answer the question on everyone's minds.
By now the dust has settled from Apple's launch event on Wednesday, and you've probably had a chance to read the recaps from the two hours worth of announcements. Based on the live Twitter stream and the post-event recaps, there are a few things everyone can agree on: first, the media had it pretty spot-on in their predictions for the event.
Like many Canadian teens, I grew up not learning about basic household budgeting, so when I went to university for the first time I was a little lost. I made mistakes. I got into debt. I spent more than I had. Then I realized how hard it was to pay off debt on an entry-level salary, and I got smart about my finances.
Celebrity endorsements are as old as the advertising industry itself. But in the past few years a new type of celebrity endorsement has emerged: we've moved from celebrity as spokesperson to celebrity as "global brand ambassador," someone who aims to raise the global profile and is an ongoing evangelist for the brand.
Naturally as I approached 30 I reflected on my career thus far, and the path that led me here. Here are the things I've learned over eight years of building a career -- hopefully some of them resonate and help you as you're building you own.
Despite being a tech-savvy Gen Y'er who lives online, sometimes I read an article that makes me feel like I'm being relegated to some "too old to be hip" corner of the internet where only Clint Eastwood and baby boomers hang out. The most glaring instance was an October article in Quartz about the rise of social payments app.