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Jeff Quipp

Inbound Marketing Expert

Jeff Quipp is an expert on digital marketing. He is the founder and CEO of Search Engine People Inc. (SEP), Canada's largest digital marketing firm, which has been on the PROFIT 100 ranking of Canada's Fastest Growing Companies for the past five consecutive years and named one of PROFIT Magazine’s 50 Fastest Growing Companies in the Greater Toronto Area. You can follow Jeff on Twitter and connect with him on Google+.
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What Political Campaigns Need to Learn From Digital Marketers

It's well known that people who consume news media are more likely to be civically and politically engaged, but where people get their news has now shifted. With more and more people opting to search for news not only online, but on social media platforms, politicians and their teams are now faced with the challenge (and opportunity) of being in that space and using it appropriately.
06/24/2015 08:43 EDT
ASSOCIATED PRESS

Social Media Can Help Rebuild the Dwindling #LeafsNation

Season after season begins with hope and promise, but ends with disappointment. The hopelessness of being a Leaf fan may continue to affect the franchise's followers, and therefore the bottom line, unless they look at alternative ways to mend that relationship. Building trust through social media is the best way to reach the most powerful fan demographic to date.
05/02/2015 08:39 EDT
PhotoAlto/Sigrid Olsson via Getty Images

A Final Warning For Websites Not Optimized For Mobile

Is your website optimized for mobile? If it's not, mark your calendars: April 21 marks the day Google will launch its newest algorithm update, affecting websites that are not optimized. With the number of mobile users rapidly growing -- 87 per cent of consumers rely on mobile devices to conduct searches at least once a day -- Google is ready to reward those who prioritize customer experience.
04/16/2015 12:46 EDT
Gary Conner via Getty Images

How To Create a Well-Oiled Blog Machine

Recognizing an individual's efforts will inspire more employees to produce quality posts. This acknowledgment could be as simple as an all-employee email with a link to the post. Other rewards could include a personal email from the CEO thanking the employee for their continued contribution.
02/23/2015 05:33 EST
Dave Broberg via Getty Images

How to Get Your Business Noticed at the Superbowl

With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.
01/28/2015 01:14 EST
Alex-White via Getty Images

How to Navigate the "Prediction Season" for 2015

As the holiday season nears and 2014 comes to an end, we're at the cusp of being inundated with countless lists and predictions about what 2015 holds. Everybody has the desire to gain insight into what's on the horizon. But with such a huge number of resources to turn to, how do you cut through the noise and find what is truly valuable?
12/04/2014 06:05 EST
Bloomberg via Getty Images

How Yelp Turned a Bumpy Decade Into a Strong Future

For the first time since Yelp became a publicly traded company, it reported a profit (Q2 of 2014). Today, its valuation sits around $5 billion, and boasts a monthly average of 138 million unique visitors. And while Yelp faces competition from some pretty heavy hitters -- Google, for one -- the future of the company looks promising.
10/06/2014 01:11 EDT
Manuel Alvarez via Getty Images

Back to School Social Media Rules for Parents and Kids

With the school year back in full swing, it's a great time to revisit a topic that affects students, parents and teachers equally: social media. While social media use continues to grow and becomes increasingly common place, it is nonetheless an area of contention, particularly when it comes to kids -- both in and outside of the classroom.
09/04/2014 12:48 EDT
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Get Back To the Basics When It Comes To SEO

If you're in the process of building out content to bolster your SEO efforts, start with the content on your website. Are visitors able to discern what you do? Do you describe your services or products adequately? Is your copy informative and helpful based on what potential customers are searching for? Next, you should create a blog, if you don't already have one.
08/18/2014 05:24 EDT
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What Facebook's News Feed Changes Mean for Users

Essentially, there are two key takeaways from Facebook changes that users can expect will only increase for the foreseeable future: First, they are likely to see more high quality content that tends to align better with their interests and behaviour. Second, it is likely that paid branded content will increase as organic reach decreases.
07/16/2014 05:25 EDT
Thinkstock

Goodbye Spam, Hello Consumer Power

Canada's Anti-Spam Legislation is set to come into effect on July 1, 2014. Among the strictest of its type in the world, it was created to combat harmful electronic messages like spam, malware, false representation, spyware and more. But how will the legislation affect consumers?
05/29/2014 03:38 EDT
Chris Ison/PA Archive

How Toronto's Mayoral Candidates Are Using Digital Media

At this point in the mayoral race, none of the candidates are using any digital campaigning techniques that are innovative or novel. Websites and the standard social media avenues are being leveraged, but in today's political environment these are a given. That said, we are still very early in the race.
04/24/2014 05:48 EDT

Three Examples of Contextual Advertising Done Right

The Sochi Olympics, like other popular television viewing events (read: Oscars, Super Bowl) reinforced the importance and potential effectiveness of contextually relevant ads. Think of the Canadian Institute of Diversity and Inclusion spot that went viral, or Proctor & Gamble's Thank You Mom commercial.
03/19/2014 03:41 EDT