The rise of Donald Trump is familiar to Torontonians because Rob Ford speaks the same language. Like Trump, he's a master of slogans, sound bytes, and keeping it simple stupid, delivering a refreshing voice that sounds like a real human being. Trump's Twitter handle @realdonaldtrump drives this point home. They are both rich successful white men, born to wealthy, powerful fathers, who present like average Joes, sweaty red faces and all. We've seen this before, and we've seen it work.