profile image

Juyun Lim

Assistant Professor, Department of Food Science and Technology at Oregon State University

Juyun Lim is an assistant professor in the Department of Food Science and Technology at Oregon State
University. She’s an expert on human sensory perception of food, and sensory and consumer testing
methodology.

Blame the Caveman For Your Love of Junk Food

Did you ever wonder why so many people are attracted to junk food? Or why ice cream, french fries and soda pop so often win out over brown rice and broccoli? It's not actually a conspiracy by fast-food companies to bewitch people into eating things that aren't good for them. It's largely due to an evolutionary instinct that was useful when people wandered around in the woods searching for food, thousands of years ago.
06/12/2012 12:45 EDT