Founder/CEO of Triple Flip, Canada's bestselling brand of tween activewear with a mission to foster self-confidence in young girls.
Linda Maslechko is Founder and CEO of Triple Flip, Canada’s bestselling brand of tween activewear and accessories. Since launching the company in 2005, Linda has positioned Triple Flip as a leader in the retail industry with its mission to foster body-confidence in young girls through a healthy relationship with fashion.
Linda sits on the Board of Directors for Retail Council of Canada and the Advisory Board for Independent Retailers. She was recognized with the Ernst & Young Entrepreneur of the Year Award in 2009 and was named one of the Top 20 Leaders of Tomorrow by Business in Calgary Magazine in 2010. She is active in the educational community as a mentor to young entrepreneurs and has spoken at numerous symposiums, including: the University of Alberta Thought Leadership Conference, Globe & Mail Small Business Summit, and HSBC Top to Future Women’s Forum.
Linda resides in Calgary and is the proud mother of three daughters.
It is difficult to fully comprehend the experience of someone with special needs. However, drawing from my personal experiences, including those of being a mom and the creator of a fashion brand focused on comfort, I can attest to the difference soft and comfortable materials can make on one's mood. Clothing plays an important part in all of our lives, especially those with sensory sensitivities, and the tactile experience can be as meaningful as the style when it comes to feeling good.
A mother has gone through two of the most difficult stages in life that require coping with body image, being a tween girl and becoming a mother, both of which involve extraordinary physical changes. So it's not surprising that when it comes to raising a daughter, these very personal experiences are something that a mother draws on, consciously or subconsciously, and that may impact her daughter, starting from a very young age.
The truth is that girls' bodies are designed to grow and change shape throughout their formative years and it's natural and perfectly normal that they do so at different rates. So it's no wonder that the long-held standard in kids' fashion that a size 10 is ideal for a 10-year old is potentially damaging to one's self-esteem.