In the wake of the announcement that we would be adding the term ICI to designate all CBC/Radio-Canada French Services platforms in our marketing, I wanted to correct certain misperceptions that it involved a name change for the organization. It doesn't. The organization is called Radio-Canada. On my new business card, and those of all my colleagues you will find the words "Ici Radio-Canada." We are immensely proud of our name and its heritage.