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Marina Glogovac

President & CEO of CanadaHelps.org. Leader, mentor, change agent, inspired Canadian.

Marina Glogovac is passionate about charities and their essential role in Canada, and about helping them build their capacity through technology and high-quality education. She’s a seasoned leader and visionary, with over 20 years’ experience in setting business and marketing strategy, acquiring and nurturing customers, scaling growth, and launching new products. She has deep expertise in consumer technology, eCommerce, multi-channel marketing, brand building, sales, and content development.
Marina has contributed her expertise to a number of not-for-profit organizations, including serving on boards or advisory committees for The Walrus Magazine Foundation, Magazines Canada, Interactive Advertising Bureau Canada, Ontario Media Development Corporation, Bridgepoint Health Foundation, and Big Sisters Toronto.
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Make Giving Back Part Of Your Canada 150 Celebrations

With giving back a key theme of Canada 150, it is the perfect time to reflect on our nation's rich history of charitable giving and, in particular, to shine light on small charities that you probably have never heard of that form the backbone of our country and what makes it great. Here are some interesting stats about small charities:
06/13/2017 03:56 EDT
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Why Charities Receive Less During The Summer

Every year, charities reap the benefits of Canadians' generous holiday spirit, seeing a significant bump in December donations. In fact, more than a third of CanadaHelps' annual donations are achieved in this one month alone. While that seasonal generosity is important for charities, there is an unfortunate downside -- as the seasons change and the weather gets warmer, donations tend to dry up, leaving gaps for many organizations. I call this the "summer drought."
06/06/2016 05:55 EDT
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Reporting On "Impact" Will Spur More Donations

Considering we now live in an age where virtually any piece of information is at our fingertips, it should come as no surprise that Canadians have become increasingly interested in seeing how their charitable dollars are being spent. People now want visibility into the impact their chosen charities are making in the world, and it is a charity's ability to drive results which will inspire donors to give more.
05/31/2016 02:14 EDT
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How Do Charitable Tax Credits Help?

This desire to 'do good' without any financial reward might help explain why the number of Canadians taking advantage of charitable tax credits plummeted from 29.5 to 21.9 per cent from 1990 to 2013, and why under six million people claim the federal Charitable Donation Tax Credit each year despite the fact that about 24 million of us (about 85 per cent of Canadians) make an annual financial donation to charity.
03/07/2016 03:44 EST
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Is Crowdfunding Charities' Friend Or Foe?

In the last few years, crowdfunding has become a huge force to raise money for a variety of causes globally. Crowdfunding, embraced particularly by younger generations, appears to have an influential future as a fundraising strategy for millennials, who have grown up in the peer-to-peer vs. top-down influence framework.
12/10/2015 02:41 EST