President & CEO of CanadaHelps.org. Leader, mentor, change agent, inspired Canadian.
Marina Glogovac is passionate about charities and their essential role in Canada, and about helping them build their capacity through technology and high-quality education. She’s a seasoned leader and visionary, with over 20 years’ experience in setting business and marketing strategy, acquiring and nurturing customers, scaling growth, and launching new products. She has deep expertise in consumer technology, eCommerce, multi-channel marketing, brand building, sales, and content development.
Marina has contributed her expertise to a number of not-for-profit organizations, including serving on boards or advisory committees for The Walrus Magazine Foundation, Magazines Canada, Interactive Advertising Bureau Canada, Ontario Media Development Corporation, Bridgepoint Health Foundation, and Big Sisters Toronto.
With giving back a key theme of Canada 150, it is the perfect time to reflect on our nation's rich history of charitable giving and, in particular, to shine light on small charities that you probably have never heard of that form the backbone of our country and what makes it great. Here are some interesting stats about small charities:
I love small charities because I have seen firsthand the difference they make for our families and communities, providing vital hands-on services and support for a wide range of causes and issues, fro...
Given that donations have grown relatively flat across the country in recent years, with a growing share of total donations coming from a small group of older donors, it's clear we need to do everything we can to inspire a new generation of givers.
Have you heard about social enterprises? Social enterprises apply business solutions to social problems. They're incredibly hot right now. So hot, in fact, that I've just come back from the Social Capital Markets (SOCAP) conference in San Francisco where there were over 2000 attendees.
Every year, charities reap the benefits of Canadians' generous holiday spirit, seeing a significant bump in December donations. In fact, more than a third of CanadaHelps' annual donations are achieved in this one month alone. While that seasonal generosity is important for charities, there is an unfortunate downside -- as the seasons change and the weather gets warmer, donations tend to dry up, leaving gaps for many organizations. I call this the "summer drought."
Considering we now live in an age where virtually any piece of information is at our fingertips, it should come as no surprise that Canadians have become increasingly interested in seeing how their charitable dollars are being spent. People now want visibility into the impact their chosen charities are making in the world, and it is a charity's ability to drive results which will inspire donors to give more.
This desire to 'do good' without any financial reward might help explain why the number of Canadians taking advantage of charitable tax credits plummeted from 29.5 to 21.9 per cent from 1990 to 2013, and why under six million people claim the federal Charitable Donation Tax Credit each year despite the fact that about 24 million of us (about 85 per cent of Canadians) make an annual financial donation to charity.
There is much commonality between religions in urging us to overcome our attachments to money, property and the material, to give generously of ourselves in as many ways as possible, and to realize that nothing is ours. In many ways, it's a call to overcome our selfish nature and to realize our deep interconnectedness with each other and all of creation.
In the last few years, crowdfunding has become a huge force to raise money for a variety of causes globally. Crowdfunding, embraced particularly by younger generations, appears to have an influential future as a fundraising strategy for millennials, who have grown up in the peer-to-peer vs. top-down influence framework.
Holidays are truly a time of giving in Canada. And this year thousands of businesses, communities and individuals from coast to coast will join together on GivingTuesday (December 1st) for the official opening of the holiday giving season.
Twenty-four per cent of our donations go to small charities that make up 80 per cent of the sector. I personally was not aware of the vital work they do until my family needed the services of one. They provided services that a larger charity -- which often focuses on bigger picture work -- couldn't provide.
We value charities mostly based on how low the overhead is -- this is a deeply entrenched, if not consciously examined, measuring stick for charities. We want our support to go exclusively toward program delivery and not into staff, operations, technology, or training and development -- as if the two are completely unrelated.
Ongoing disruption is the new normal for industries, but when it comes to charities there is a unique complexity not present in many other sectors -- mostly in diversity of causes, operating models, stakeholders and the disconnect between people who pay for services and beneficiaries of services.