We treat consumers as our counterparts and clients as our confidantes. All to (re)build brands that are socially responsible and emotionally irresistible.
We live at the intersection of innovation, incubation and impact. It's not about coming up with catchy campaigns or good ideas -- "good ideas" are abundant and low value. What we're after is ideas that matter.
With us business is personal. And our business is good.
When Apple Music, Spotify and Tidal launched, they were hailed as digital prophets that promised new ways to monetize the experience. Thus far, their solutions have fallen short of fireworks. Just slightly over a quarter of Spotify's 75 million active users actually pay for the service. And, as The Guardian UK reports, despite pulling in €1.08 bn in revenue, its losses were €162.3m. So why are all these promising platforms sinking?