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Sam Fiorella

Partner, Sensei Marketing; Author, Influence Marketing

Sam Fiorella is a Partner at Sensei Marketing, a customer experience consultancy with offices in Toronto and New York. Sam is the co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers, which presents a new model for influence marketing that moves the conversation beyond the current social scoring trend. Sam is also the creator and moderator of the #bizforum Twitter debate, where for the past 2 years business professionals discuss the pros and cons of trending business-related topics each Wednesday night. Follow Sam on Twitter or connect with him on LinkedIn or on Google+.

Is Toronto Ready To Be Accessible?

The 2015 Pan Am and Para-Pan Am Games are fast approaching. Is Toronto ready? A recent blog written by Paralympic athlete and Canadian wheelchair tennis champion Joel Dembe suggests there is reason for concern.
10/07/2013 04:53 EDT

How Journalists Spun RBC

The fact of the matter is that RBC didn't fire Canadian employees; a firm they contracted did. RBC responded by parading their senior executives in front of reporters with a factual account of the story, however no one wanted to hear it.
04/16/2013 08:18 EDT