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Sir Bob Cornelius Rifo

Producer/DJ

Bloody Beetroots is Sir Bob Cornelius Rifo, the Italian producer/DJ born the same year as punk rock, a fact made clear by the“1977” tattooed across his chest.

In fact, that tattoo is the most identifying public feature of Rifo, whose preference for wearing masks (like other cultural provocateurs from techno militants Underground Resistance to “V is for Vendetta”) defers the spotlight to the various music projects and manifestoes that emanate from his Bloody Beetroots production epicenter. There’s Bloody Beetroots Deathcrew 77, or BLOODY BEETROOTS LIVE, his “electro-punk” band, whose live shows are as much political empowerment rallies as concerts.
Beetroots

Why I Want Paul McCartney Fans to Know The Bloody Beetroots

I want people to hear the album, because I want to create a bridge between old and new generations in the Bloody Beetroots way. I want my younger fans listening -- to research who Paul McCartney is, to find out more about his history -- and I want Paul McCartney fans to learn about what The Bloody Beetroots is.
08/21/2013 02:20 EDT