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Vahagn Aydinyan

Digital Marketer. Writing about Content Marketing, Analytics, Online Advertising and SEO.

Vahag Aydinyan is the Digital Marketer at NerdBlock, based in Whitby, Ontario. He blogs about paid marketing, text message marketing, digital marketing, and SEO.
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Why It's Important To Adapt To New Marketing Channels On Time

The reason we want to leverage a new channel is for what it offers for the customer and the marketer. It changes the game up with a specific type of communication. Live streaming apps like Snapchat and Instagram keep customers and fans informed as exciting events happen; keeping them close to the action even if they can't physically be there.
08/16/2016 10:02 EDT
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How To Create A CASL-Compliant Marketing List

Nowadays, newsletter sign-up forms require way more information than they used to. Just asking for name and E-mail is no longer enough to legitimately contact a user through their E-mail. If you want to make sure your marketing list generation method is legal, there are certain criteria to meet for CASL requirements.
08/05/2016 08:05 EDT
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This is Why Retailers Must Invest In NFC Technology

For chain retailers, NFC can also be used to download information about product availability. If one store is out of stock, then it can provide a list of other stores within the vicinity that has the item in inventory. This increases the likelihood of customers immediately going to the same retailer in another location rather than potentially shopping at a competing store for the same product.
05/05/2016 01:10 EDT
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CASL Compliance Is Not The End Of Marketing

Canada's Anti-Spam Legislation (CASL) was created to protect Canadians from spam. It is the legislation which regulates commercial email, designed to keep unwanted and unrequested electronic messages out of user's accounts. CASL directly affects how businesses market to consumers.
04/27/2016 02:29 EDT