Right now, except when you go to the ballot box, the only time you're in touch with government is when you're complaining about something. You never just call to say, "Hey my garbage pick up is always on time and my bins are always upright. And I appreciate that." It's almost never a positive exchange of appreciation, and it's light-years away from being playful. I think the TEDx audience will be receptive to thinking about how something super-serious and formal can be playful.