Craig and Marc Kielburger
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Craig Kielburger and Marc Kielburger, Co-Founders, Free The Children

Brothers and founders of Free The Children, Craig and Marc Kielburger are two of the world's leading figures in youth empowerment. Free The Children, which works with more than one million youth every year, is the world's largest network of children helping children through education.

Marc and Craig are syndicated columnists and co-authors of the New York Times bestseller, Me to We, and most recently, The World Needs Your Kid.

Their work has been featured on The Oprah Winfrey Show as well as on CNN, BBC, 60 Minutes and The Today Show, and in People, Time and the Economist.

Craig and Marc are represented by Me to We Speakers.

Entries by Craig and Marc Kielburger

Science Needs A Rebrand, Not A Protest March, To Convince Skeptics

(9) Comments | Posted April 20, 2017 | 5:00 PM

scientist white hair

The data was collected, the numbers crunched and the results are in: science needs a rebrand.

A recent Pew Research Centre poll found that while the vast majority of people -- 79 per cent -- believe in the value of science, a...

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Reconciliation Is Canada Embracing Its Many Indigenous Languages

(0) Comments | Posted April 17, 2017 | 11:51 AM

By Craig and Marc Kielburger

"I was angry at my grandparents for a long time."

Onowa McIvor grew up in northern Saskatchewan, where her grandparents feared prejudice against indigenous peoples and did everything they could to bury their Cree roots. They refused to teach the language to their children...

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How To Build Resilient Cities In The Face Of Natural Disaster

(1) Comments | Posted April 6, 2017 | 4:50 PM

By Craig and Marc Kielburger

As the early spring storm raged outside, the mayor of Toronto burst into the room where 90 community leaders and local government officials had convened. The deluge had caused major flooding throughout the city. They needed a game plan.

You didn't miss the...

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Pushing A Social Cause Is The Hot New Advertising Trend

(1) Comments | Posted March 31, 2017 | 11:21 AM

Conventional wisdom in advertising says steer clear of politics. But at the Super Bowl, the Holy Grail of advertising, brands broke the rules.

Shelling out $5 million for a 30-second spot, marketers made poignant statements about gender pay equity and immigration while hawking cars and beer. They used the...

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A Room Of His Own: The Legacy Of Chanie Wenjack

(0) Comments | Posted March 24, 2017 | 4:31 PM

By Craig and Marc Kielburger

If there's one thing you don't expect to find in the middle of a garden show, it's a railroad track.

Amidst the shrubbery and tool displays at this year's Canada Blooms event, a landscaped pathway will tell the story of Chanie Wenjack,...

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Looking Beyond World Water Day

(1) Comments | Posted March 16, 2017 | 5:15 PM

Tyler and Alex Mifflin spent summers in the water. Childhood memories of canoe trips and pristine waves contrast heavily with something they heard from adults time and again: "Don't swim in Lake Ontario. It's too polluted."

That warning was the first drop in the bucket that's become a shared life goal.

Two decades later -- after four seasons as hosts, directors and videographers of the award-winning eco-adventure series The Water Brothers--they've dipped their toes in bodies of water in over 35 countries, interviewed hundreds of leading scientists, and shot thousands of hours of footage.

They travelled down the Mekong and Ganges rivers, went scuba diving with hammerhead sharks and sailed into the middle of the Great Pacific Garbage Patch.

Every episode is paired with interactive educational content that make water issues more accessible to remind people that water is more than a resource--it's a life source.

March 22 is World Water Day and we need the conversation to extend beyond the environment. So we spoke with the Mifflin brothers about the importance of water and how ordinary people can take action every day in unexpected ways.

"Water is connected to poverty, economic development, health," says Alex, the passion clear in his voice. "You can't have a functioning society or a functioning economy if you don't have clean water."

That applies to Sub-Saharan Africa as much as to Indigenous communities across Canada.

We've seen climate-linked heat waves and food shortages impact millions around the globe. Droughts from Kenya to California and record-setting wildfires across Russia's bread basket have strained economies and aid systems. Research suggests that water shortages helped spark the Syrian Civil War when a 2006 drought forced farmers to migrate to urban centers as the economy crashed, creating a tinder box of unemployed, angry men.

Most of the political and social issues of our day come back to water--and protecting it requires a major change in lifestyle.

Speaking at schools across the country, Tyler and Alex tell students that half measures are no longer enough. Shorter showers alone won't save us.

Our well-known water conservation tactics need a boost from less obvious--and often more difficult--actions, like eating foods that require less water, Tyler says. One kilogram of beef takes just under 14,000 litres of water to produce while the same amount of chicken needs only 4,000 litres.

Beyond food, there is a hidden water price tag to almost everything we manufacture. Each plastic water bottle requires twice as much water to produce as the amount it holds. It takes 5,000 litres of water to make 500 sheets of paper and another 713 litres for one t-shirt.

Encouragingly, Tyler and Alex have seen students across the country petition their schools for bottle refill stations and begin litterless lunch movements to reduce the amount of plastic they use.

As people begin to understand the hidden impact of water, they'll see conservation as a way to help not just the environment but also the economy.

"Every day has to be World Water Day," says Tyler.

Check out more water day stories at

Craig and Marc Kielburger are the co-founders of the WE movement, which includes WE Charity, ME to WE Social Enterprise and WE Day.  

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Inside A Canadian Hate Group

(2) Comments | Posted March 10, 2017 | 3:45 PM

Sarah* knew her fiancé was a racist. But she was just 17 and madly in love, so she tried to ignore it.

In the early 1990s, white supremacist groups like the Heritage Front and the Aryan Nation were active across Canada. Sarah watched, heartbroken as her boyfriend Nick...

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When Empowering Girls, We Must Include Boys

(0) Comments | Posted March 3, 2017 | 2:49 PM

Hundreds looked on as proud young men, decked out in crisp uniforms, led their parents onto the campus that will help unlock their future.

This January, the Kisaruni group of girls' schools in Kenya's Maasai Mara unveiled its first all-boys high school. After the opening ceremony, village elders christened it...

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Black History Month Can Make Us All Better Canadians

(0) Comments | Posted February 27, 2017 | 8:53 AM

viola desmond
Wanda Robson takes part in an interview after her sister Viola Desmond was chosen to be featured on a new $10 bank note following a ceremony at the Museum of History in Gatineau, Quebec, Canada, Dec. 8, 2016. (Chris Wattie/Reuters)

Standing in front...

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Let's Break Out Of The Personalized Internet Bubbles Dividing Us

(0) Comments | Posted February 17, 2017 | 1:55 PM

By Craig and Marc Kielburger

Search engines can seem like magic. You have a question; the Internet has the answer.

But not all search results are equal. Everything from your location to previous searches and your social media habits builds a little content bubble. A personalized corner of...

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Make Giving Back A Family Affair

(0) Comments | Posted February 9, 2017 | 3:45 PM

Most holidays come with ready-made traditions--some important, some frivolous. Canada Day is for barbecuing and fireworks, and Thanksgiving is for expressing gratitude for our bountiful lives (while devouring a big bird).

Seven Canadian provinces have established a holiday in February to break up the bleak winter months with another long...

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The Power Of Letters In The Digital Age

(0) Comments | Posted February 3, 2017 | 4:48 AM

Growing up, there was an unspoken absence in Zainib Abdullah's life.

In Richmond Hill, Ontario, far from the home her family left in Iraq, she pieced together the story of her uncle. He had been unjustly arrested and disappeared years earlier by Saddam Hussein's government, without a trial or a...

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Canada Gets A Poor Grade In Civics Literacy

(4) Comments | Posted January 26, 2017 | 3:35 PM

You're stranded on a deserted island with 100 others. Organization is vital for survival. How will you choose a leader and make group decisions? What laws will you pass for your little society?

At Waterdown District High School in Ontario, Nathan Tidridge plays this simulation game with his

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Diverse Toys Could Help Children Become Compassionate Leaders

(0) Comments | Posted January 20, 2017 | 10:47 AM

There could be more at stake in the toy aisle than we realize.

The 2016 holiday rush capped off a record year of approximately $26 billion in toy sales in the United States alone. (That's a lot of Rogue One action figures). Meanwhile, toymakers have stepped up to...

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It's On All Canadians To Seek Out Indigenous Stories And Art

(3) Comments | Posted January 12, 2017 | 12:18 PM

first nations art
Tragically Hip singer Gord Downie holds a note with the English translation of his indigenous spirit name while speaking during an honouring ceremony at the Assembly of First Nations Special Chiefs Assembly in Gatineau, Quebec, Canada, Dec. 6, 2016. (Chris Wattie/Reuters)


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How The World Can Do Better In 2017

(1) Comments | Posted December 22, 2016 | 2:58 PM

"Have you tried switching 2016 off and back on again?" says an IT guy in a meme sweeping Facebook. Also making rounds online is a 2016 dumpster fire ornament. Festive and topical.

As 2016 draws to a close, social media is alight with jokes and posts...

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Looking Beyond A Cure For Autism To Build A Network Of Care

(0) Comments | Posted December 15, 2016 | 4:42 PM

At three years old, David Patchell-Evans' daughter seemed to retreat inward before his eyes. Once bubbly and bright, she began struggling with words she previously knew, stopped making eye contact and awoke screaming on many nights. When a doctor diagnosed Kilee with autism, he advised Patchell-Evans to institutionalize her and...

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Indigenous Cuisine Offers A Path To Reconciliation

(0) Comments | Posted December 8, 2016 | 3:37 PM

Chef David Wolfman remembers sitting at the kitchen table as a boy, gathering with his family over plates of wind-dried salmon and bannock.

A member of the Xaxli'p First Nation in British Columbia, Wolfman's mother left the reserve for Toronto, settling in Regent Park. Indigenous food in...

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Rise Up, Canada, And Revoke The Licence To Hate

(4) Comments | Posted December 1, 2016 | 3:52 PM

By Craig and Marc Kielburger

"Go back to your f---ing country," the white man screamed at the non-white man.

This outburst was caught on camera, not in post-Brexit England or post-election America, but on a streetcar in the middle of multicultural Toronto.

Lately, Canadian headlines...

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Creativity Is The Future Of Senior Care

(0) Comments | Posted November 25, 2016 | 6:59 AM

Recently, we visited our Aunt Pat at her seniors' home to celebrate her 80th birthday. Marc's five-year-old Lily-Rose had seen the tiny rooms and lonely seniors there before, and this time insisted we bring a box of teddy bears. Residents were thrilled -- it was just what the doctor ordered.

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