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Daniel D. Veniez


Don't Blame Trudeau for Being Popular

Posted: 10/04/2012 6:50 pm

Justin Trudeau launched his campaign this week and did it as well as anyone I've seen in a long time. The cosmetics were slick, attractive, and even powerful. The broad themes were solid, and the delivery persuasive. He did it to packed houses in Montreal, Calgary and Vancouver.

Since Bob Rae's decision to sit out the leadership race, the media glare has been almost exclusively on Trudeau. The coverage of Trudeau's coming out party has blanketed the media. Before he announced, Trudeau was framed as a shining figure with massive appeal and the capacity to catapult the third place Liberal Party of Canada to new heights. That's certainly not his fault.

Other "prospective" leadership aspirants were quoted as saying that they will "wait to see what Justin decides" before making their decisions on whether to jump into the fray. That's not Trudeau's fault, either.

Much of the commentary -- including commentary from some Liberals -- has taken on a decidedly personal character. This is uncalled for, cheap, and I think tinged with more than a bit of envy. It's as if they think that somehow Trudeau is in control of the attention he has received.

What the attention signals to me is that there is a genuine thirst out there for positive engagement. And it isn't limited to the "next generation," but finds itself in people of all ages that are fed up with politics -- and Liberal politics -- as usual. It is ironic that the eldest son of a Liberal icon is the one to drive this message.

On his first few outings, Trudeau has shrewdly laid out his values in broad terms. He has answered direct questions on a variety of issues. That including yesterday, when on a visit to Calgary he tackled a touchy question directly when he said that any policy that divides and doesn't unite Canada is "unhelpful."

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  • 1. He's not his father

    It’s hard to find much love for the word Trudeau around these parts. The Trudeau legacy is seen around Alberta as favourably as a rat infestation, only taken much less seriously. There are many things former Prime Minister Pierre Trudeau said or did that Albertans should feel contempt towards. There’s also a lot that’s been demonized and rhetorically skewed by political opportunism. Feel how you feel, it may serve Canadian voters well to at least acknowledge the fact 40-year-old Justin Trudeau is not P.E. Trudeau.

  • 2. He's the underdog

    And everyone loves a good underdog. Love it or hate it, his last name carries with it a lot of political currency and he's putting that currency behind Canada’s third party – a distant third party. Unlike most of his colleagues in the Commons, he’s closer in years to his college graduation than he is to retirement. He’s a lowly teacher by profession, not an egotistical lawyer, and he’s political career is, comparatively speaking, short and, so far, underwhelming. If he’s not a political underdog, then who is?

  • 3. He's young

    Did we mention he’s only 40? The average age in the House of Commons? 51. And we’re sure his presence there skews the average a little.

  • 4. He's kind of a clean slate

    Yes, the mention of his family name is enough to send most senior and middle-aged Alberta men scouring for the foothills. But at the end of the day, the junior Trudeau has done little to either offend or alienate almost anyone – except for maybe hair models and pugilist senators.

  • 5. He’s a bit of wildcard

    During his first day on the leadership bid trail he didn’t stand before a stadium crowd, or a stereotypically Canadian landmark or site, or even surround himself with Liberal elites. Nope, he came out to Calgary to hang out with ma and gramps at a local seniors’ residence. And of course, there's the fact that his dad was actually a pretty snappy dresser, something Justin seems - whether knowingly or not - bound and determined not to be.

  • 6. Takes a licking and keeps on ticking.

    This is kind of a big deal. When was the last time an elected member of the House of Commons went fist-to-fist with a member of the Upper House? That’s exactly what happened earlier this year when the young Trudeau took on an unbelievably young – for a member of the Red Chamber – Senator Patrick Brazeau in a boxing match for charity. The underdog again, Trudeau going into the fight may have been seen as a lanky politician, school teacher, upper middle class metrosexual who did a little bit of boxing in university, while Brazeau was seen as a scrappy, muscular hot head with an attitude and time before the courts. But after some pretty serious scrapping, it was Trudeau who showed the senator some sober second thought.

  • 7. The hair. Oh my god. The hair...

    Right, so the last one was from the guys on staff. This one is all the ladies on staff. Well, almost every other reason on this list can be seen as subjective. But this one, this one is a fact. The man has great hair.

Good for him. The National Energy Program has been an albatross around the neck of the Liberal Party for 30 years. Trudeau, very appropriately, refuses to carry that baggage, and shouldn't. Three decades later, neither should Liberals. He is turning the page, and that is precisely how it should be. I have heard of no other Liberal with the guts or intellectual integrity to tell it straight -- the NEP may have been well intentioned, but it was a mistake. Period.

Yet the narrative that has emerged from the pundit class has been almost solely focused on how "light" Trudeau has been on a wide variety of policy areas. How on earth do any of them know that? The fact is, they don't. But sadly, this is all too predictable.

Today Andrew Coyne writes in the National Post about the motherhood of the "middle class" as Trudeau's campaign theme. He's right about that, assuming of course there's nothing behind a substantive definition of what Trudeau's Liberals would do to help the middle class. But that's a wildly premature assumption. Six months is a long time and Trudeau has plenty of time to clearly define what he would propose to do to create a widely shared prosperity.

I have no doubt that Trudeau understands the economic importance of broadening the middle class. I also have no doubt that he understands how crucial they are to the political success of the Liberal Party.

However some cynics may deem the message of a more vibrant middle class, it was Aristotle who first figured that out when he wrote: "It is manifest that the best political community is formed by citizens of the middle class, and that those states are likely to be well-administered in which the middle class is large, and stronger if possible than both other classes."

I find it rather sad that the usual occupants of the cheap seats are beating up a guy for not articulating a detailed program in the first six hours of a six-month campaign. So far, he's the only one with the guts to step up, and put himself and his family out there. He is doing it with the full knowledge that he's a target, unfortunately even within his own party. Trudeau is doing it anyway because he believes in his party and has a profound commitment to Canada. There's nothing "entitled" about that. It shows strength of character and steadfastness that Canadians want and expect of their leaders.

It goes without saying that Liberals and Canadians need and deserve an intelligent conversation about the future. That includes specifics on some of the tough policy choices we must make. I have absolutely no doubt that will come from Trudeau in due course. What is as important -- to me at least -- is the essential character and values of the man. As far as Trudeau is concerned, I like what I see. A lot.

It's up to others now to step up and contribute substantively to the discussion, as my father used to tell me, or shut up.

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  • "What's up!?" <em>Credit: CP</em>

  • He looks sexy in that uniform, but <em>what is with that moustache</em>!? <em>Credit: CBC</em>

  • Nice sweater. However, we'd like to call attention to Trudeau's blue shirt. <em>Credit: Althia Raj, The Huffington Post Canada</em>

  • "I like to box!" <em>Credit: CBC</em>

  • One of the weirdest publicity stunts ever to be performed on Parliament Hill. Even Trudeau finds it funny. <em>Credit: CP</em>

  • Seriously!? <em>Credit: CP</em>

  • Blue shirt appearance number two. <em>Credit: CP</em>

  • We're not going to knock a guy on his wedding day. <em>Credit: CP</em>

  • Keeping it classy by performing a striptease. See the full video <a href="http://www.huffingtonpost.ca/2011/11/18/justin-trudeau-striptease_n_1101153.html" target="_hplink">here</a>. <em>Credit: Althia Raj, The Huffington Post Canada</em>

  • Trudeau was not having a good hair day in this picture. <em>Credit: CP</em>

  • *Dreamy!* <em>Credit: CP</em>

  • Pairing fall's two "it" colours (black and white) together. Smart sartorial decision one. <em>Credit: CP</em>

  • Okay... <em>Credit: CP</em>

  • No! Just. No. <em>Credit: Althia Raj, The Huffington Post Canada</em>

  • Blue shirt appearance number three. <em>Credit: CP</em>

  • Seriously. This moustache is killing us to look at. (Also, blue shirt appearance number four.) <em>Credit: CP</em>

  • Cheese. <em>Credit: Media Ball</em>

  • It is <em>not</em> okay for an MP or a Senator to wear this. Ever. <em>Credit: CP</em>

  • The weigh-in. <em>Credit: CP</em>

  • A possible future Prime Minister, folks. <em>Credit: CP</em>

  • Trudeau celebrates! <em>Credit: CP</em>

  • Again with the bad hair day! <em>Credit: CP</em>

  • There are no words. The hair. The moustache. The poorly tied tie. Why, Justin? Why!? <em>Credit: CP</em>

  • Blue shirt appearance number five. You bored yet? <em>Credit: CP</em>

  • Adorbs! <em>Credit: CP</em>

  • Blue shirt appearance number six. We're starting to wonder if this is the only shade he has in his wardrobe. <em>Credit: CP</em>

  • Holy flying fur! <em>Credit: CP</em>

  • Really? And you may run to be Canada's next Prime Minister? <em>Credit: Media Handout</em>

  • This is the Justin Trudeau hair we like. <em>Credit: CP</em>

  • Yay! Blue shirt appearance number seven. (That cowboy hat is appropriate, and a sartorially smart decision for the Stampede. Well done.) <em>Credit: CP</em>

  • Keeping it casual. Though, Justin, we suggest you get someone to tailor your jeans (they're far too big). <em>Credit: CP</em>

  • And, for the grand finale: blue shirt appearance number eight. You're welcome. <em>Credit: CP</em>


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