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Danielle S. McLaughlin

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How Food Drives Can Alienate Families

Posted: 11/27/2012 12:11 am

Who are the poor? Are they the people in Africa our North American teenagers go to help? Are they the people in our neighbourhoods who use the food bank?

One local CBC radio station celebrates an annual event called "Sounds of the Season." For an entire day, the radio audience of a number of regular on-air programs is invited to become a studio audience. Listeners are welcome to attend the event and see the faces attached to the voices they listen to all year long. The price of admission is a donation of a food item to the local food bank. It is clear that each year this CBC event makes a significant contribution toward the food bank's annual goal. We should be celebrating this. So why am I feeling so troubled?

I spend a lot of time in schools and in faculties of education talking to students and teachers about rights and freedoms, about inclusion and diversity -- about ways to stop seeing the world in terms of "them" and "us" so that we can listen to one another and work together. This annual event is beginning to feel a lot like "them" and "us" to me.

Who are the listeners to the radio? Could they all be people who have sufficient funds to make donations? Aren't any of the listeners people who themselves use food banks? If the radio tells them that they have to make a donation in order to attend this annual event, is CBC assuming that only middle class people listen to the radio? What if a food bank client really wanted to attend but felt that he or she would be turned away unless a donation were made? Would this listener simply stay away? Or would the listener see if perhaps there might be one tin of tomatoes previously collected from the food bank that could be donated back again?
I am not trying to single out the CBC as the sole place in which poverty is "othered" -- I am asking us all to look around. To paraphrase Pogo, "I have met the poor and they is us."

What does this "othering" look like in schools? At this time of the year, competitive food drives are a classic way that schools ask students to "give back to the community." Only schools don't usually mean that to be taken literally.

Does your child come home asking for non-perishable food items to bring to class so that his or her class can win a prize? The class which brings in the largest number of tins or the most money for the food bank gets a pizza lunch or coupons from a fast-food restaurant. The teachers and students spur one another on to bring in more and more. And here comes that tin of tomatoes again. The student whose family must use a food bank does not want to be singled out as the one who has not contributed to the food drive, so she has to choose between explaining why there will be no contribution, or will that tin of tomatoes recently received from the food bank be recycled back again?

There is no shame in being poor. But in our efforts to reduce poverty we need to realize that we must come together and find ways to ensure that everyone has enough to eat every day. Drawing lines between those who can make a donation and those who must ask for help is not going to benefit any of us.

Loading Slideshow...
  • British Columbia

    In British Columbia, a total of 96,150 people used a food bank in March 2012.

  • Alberta

    In Alberta, a total of 53,512 people used a food bank in March 2012.

  • Saskatchewan

    In Saskatchewan, a total of 24,621 people used a food bank in March 2012.

  • Manitoba

    In Manitoba, a total of 63,482 people used a food bank in March 2012.

  • Ontario

    In Ontario, a total of 412,998 people used a food bank in March 2012.

  • Quebec

    In Quebec, a total of 155,574 people used a food bank in March 2012.

  • New Brunswick

    In New Brunswick, a total of 19,524 people used a food bank in March 2012.

  • Nova Scotia

    In Nova Scotia, a total of 23,561 people used a food bank in March 2012.

  • Prince Edward Island

    In Prince Edward Island, a total of 3,406 people used a food bank in March 2012.

  • Newfoundland And Labrador

    In Newfoundland And Labrador, a total of 27,044 people used a food bank in March 2012.

  • Territories

    In the Territories of Canada, a total of 2,318 people used a food bank in March 2012.

 
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01:52 PM on 12/01/2012
Kevin Sylvester here, former CBCer and now private citizen (thus my ability to respond) who still helps out with the Sounds of the Season show.

I think the concern expressed here is an interesting one, but some of the suppositions about what actually happens at Sounds of the Season are a bit off. There's no competition going on between food drives. I might be naive, but I think what happens is that there are targets set by organizers that we hope to hit... At the CBC they are not watching the CityTV drive and hoping to beat it or match it. We want everyone to hit their goals to help meet the human right to food.

It's worth pointing out that the CBC is open and available to anyone who can either get a radio or be near one. It's the CBC mandate to NOT have an "us" and "them" view of the world. It's why the B stands for BROAD-casting (as opposed to narrow-casting). The goal of asking for donations isn't to create a barrier between who is and isn't allowed to take part in the Sounds of the Season show. If you go to the event, there are no "donation police" monitoring the bins. It's a request to those who have to offer something to those who don't... and offering them an easy and fun way to do that.

And I've never seen anyone turned away because they don't have a can of tuna.
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12:13 PM on 11/27/2012
When I was in grade school it was always the rich Italian kids who never brought in any canned goods for the food drives and ate all the pizza when we won the competition. I remember one of the rich mothers mentioned, getting really upset because the school sent a letter home asking if they were aware there was a food drive on and if they would please send something in. She never did, but her son participated when it came time to eat the pizza.
I also remember doing the "48 HOUR FAMINE" in Grade 7 and 8, we actually slept at the school overnight and had only juice for two days. I doubt in this day and age that would be allowed as a fundraising tool. Fun to sleep in the gym overnight, and it really gives you an idea of what it feels like to be HUNGRY... I never forgot that feeling, and I wouldn't want anyone in my community to struggle with that.
09:05 AM on 11/27/2012
Food for thought to be sure, and issues that schools etc. should be sensitive to. But what is missing here is concrete alternatives: If the CBC (or anyone) invites listeners to "come together and find ways to ensure that everyone has enough to eat every day", what exactly will be accomplished?
08:59 AM on 11/27/2012
I don't think it helps anybody to make the message, 'Let's give as much as we can!' one that we have to be apprehensive about saying in case someone who can't give feels othered and excluded. Good messages aren't always perfect, but the solution is not to make appeals for charity something we start speaking softly, uncertain if we're doing the right thing, because someone thinks it creates divisions between people. There are barriers between us, but please let's not compromise what little efforts we make to reach over them by worrying that those very efforts serve to reinforce an 'us' vs 'them' mentality.